emergency stop button
Worth a lookShows a thin review moat (130 avg reviews), but soft demand (-8.5% this quarter) keeps it on the watch list.
Review moat
Great130.04avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$8.45–$110.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 111K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emergency stop button is a $126K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
emergency stop button market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $151K–$189K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
14%
- mxuteuk27%
- Baomain24%
- APIELE11%
- MARSTEK10%
- AXTHCHO9%
- OELFFOW4%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top emergency stop button search terms
- emergency stop button34K/yr
- e stop button11K/yr
- emergency stop switch11K/yr
- estop9K/yr
- e stop10K/yr
- emergency shut off switch8K/yr
- estop button7K/yr
- stop button6K/yr
- emergency stop6K/yr
- emergency switch3K/yr
Top emergency stop button products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAOMAIN Red Sign E-Stop Button 1NO1NC 660V 10A Waterproof Switch Station
Baomain$9.564.5★413 rev
mxuteuk 2pcs 22mm 2 NC Red Mushroom Emergency Stop Push Button Switch AC 660V 10A 1 Year Warranty HB2-ES544
mxuteuk$11.894.4★228 rev
APIELE 22mm NC Red Mushroom Emergency Stop Push Button Switch 600V 10 Amp XB2-01ZS
APIELE$9.954.2★105 rev
mxuteuk 2NC 22mm Emergency Stop Push Button Switch Red Mushroom Equipment e Stop Shut Off Switch AC 660V 10A HB2-BS544
mxuteuk$9.924.3★84 rev
Emergency Stop Button 10A 440V Latching Push Button Switch 22mm Aluminum Alloy Round E-Stop Button IP65 Waterproof Self-Locking Shut Off Switch
MARSTEK$11.824.8★96 rev
Newest
by launch date
Emergency Stop Push Button Switch with 3.3-ft 14AWG Cable & Piggyback Plug IP67 Waterproof Extension Cord with Inline Power Emergency Button Switch AC/DC 10A-125V
GragicSZ$19.6336 rev
Emergency Stop Button with Box 10A 440V Emergency Shut Off Switch IP65 Waterproof E-Stop Push Button Switch
MARSTEK$24.033 rev
Emergency Stop Button 32A 440V Latching Push Button Switch 22mm Aluminum Alloy Round E-Stop Button IP65 Waterproof Self-Locking Shut Off Switch
MARSTEK$15.6314 rev
Emergency Stop Button with Box Emergency Shut Off Switch E-Stop Push Button Switches Box Waterproof for Outdoor use IP67 660V 10A
AXTHCHO$31.0238 rev
Emergency Stop Button Switch E-Stop Momentary Shut Off Red PushButton Switches 1NO 1NC 660V 10A with Box
AXTHCHO$13.0246 rev
Trending
90-day click momentum
BAOMAIN 2-Pack Red Sign E-Stop Button 1NO1NC 660V 10A Waterproof Station
Baomain$15.534.5★
Emergency Stop Button 32A 440V Latching Push Button Switch 22mm Aluminum Alloy Round E-Stop Button IP65 Waterproof Self-Locking Shut Off Switch
MARSTEK$15.634.2★
Emergency Stop Button with Box 10A 440V Emergency Shut Off Switch IP65 Waterproof E-Stop Push Button Switch
MARSTEK$24.035.0★
GUETNEU Emergency Stop Button with Cover IP67 Waterproof Push Button Switch Box Mushroom Momentary Switch Red Push Switch Box with Transparent Visible Cover AC/DC 6A-110V/3A-240V/2.5A-380V
GUETNEU$18.204.8★
OELFFOW 1Pack Red Mushroom Head Emergency Stop Push Button Switch Press Self-Locking Clockwise Rotation Reset 1NC Switch with A Warning Ring Ith: 10A Ui: 600V Uimp: 6kV AC15 240V-3A CE
OELFFOW$8.454.5★
What buyers say about emergency stop button
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and price”
“GREATVALUE”
“worked well enough”
“As Described”
“Durable case”
“Easy to replace”
“This emergency stop button worked well for my project”
“EASE INSTALATION”
“Well made and IP65 weatherproof”
“Solid, well built with quality connection points”
What buyers complain about
“The ad says pry here”
“Its big and its red”
“Junk”
“A little thin”
“It fell apart before it was even installed”
“Hard to activate”
“But for the life of me I can not disassemble this switch”
“No instructions”
“Cheaply made didnt work and missing parts”
“The button often takes 2-3 presses to active it”
Top return reasons
Common questions
- Is emergency stop button profitable to sell on Amazon United States?
- The niche generates $126K/yr across 23 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the emergency stop button niche?
- 15 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in emergency stop button?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 1.1%.
- When does demand for emergency stop button peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the emergency stop button niche?
- Listings span $8.45–$110.00; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.