emergency night lights for power failure
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Price range
Great$9.27–$49.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,185.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, emergency night lights for power failure is a $20K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
emergency night lights for power failure market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$49K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #837
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.0%
- Avg brand age
- 53 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
14%
- GE22%
- ROSSEX21%
- Energizer19%
- Camelion14%
- Enhon6%
- Wennyn4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — +4.6% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top emergency night lights for power failure search terms
- power outage night light9K/yr
- emergency night lights for power failure12K/yr
- emergency night light8K/yr
Top emergency night lights for power failure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Plug in Power Failure Night Light with Dusk to Dawn Sensor 2 Pack
GE$16.564.5★2,886 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$21.014.5★1,000 rev
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★11,442 rev
Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack
Camelion$32.694.6★363 rev
Energizer 4-in-1 LED Power Failure Night Light 1 Pack Plug-in Light Sensing Auto On/Off Foldable Plug Soft White Emergency Flashlight Tabletop Light Hurricane Storm Tornado 38511
Energizer$11.044.4★1,599 rev
Newest
by launch date
BZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage
BZHKU$19.3729 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 4 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$27.36247 rev
Dawnrise 3 Pack 5-in-1 Power Failure Night Light Multifunctional Motion Sensor Nightlights Plug in Night Lights Emergency Lights for Home Rechargeable Flashlights for Blackout Hurricane
Dawnrise$41.9380 rev
ROSSEX 4 in 1 Emergency Lights for Home Power Failure 1 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
ROSSEX$9.451,000 rev
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.9111,442 rev
Trending
90-day click momentumBZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage
BZHKU$19.374.6★
Wennyn 4-in-1 LED Night Light Emergency Backup Light Motion Sensor Dusk-to-Dawn Sensor Rechargeable Battery Operated 5000K Daylight White LED Flash Light for Home Power Failure Hurricane
Wennyn$10.234.5★
GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281
GE$11.354.6★
BZHKU Plug-in LED Night Light Rechargeable Emergency Flashlight 2 Pack
BZHKU$24.374.3★
Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness
Energizer$20.914.7★
What buyers say about emergency night lights for power failure
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Very good build quality”
“As described”
“These night lights are quite functional”
“Excellent value”
“Easy to use”
“Works well, and still lasting”
“Always charged as they stay plugged in”
“Motion sensor is effective”
“The design is sleek”
What buyers complain about
“Not bright”
“Cheap junk”
“One broke so far tho”
“Doesn't Work”
“many of them just seem not to fit into the plug outlet correctly”
“are not motion sensors”
“Battery dies in 2 weeks”
“It angers me that we get this kind of false advertising”
“Of the two that dont work”
“Initial charge takes a while”
Top return reasons
Common questions
- Is emergency night lights for power failure profitable to sell on Amazon United States?
- The niche generates $20K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the emergency night lights for power failure niche?
- 14 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in emergency night lights for power failure?
- Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Durability. The return rate is 1.7%.
- When does demand for emergency night lights for power failure peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the emergency night lights for power failure niche?
- Listings span $9.27–$49.60; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 3,185 reviews — the moat a new listing must climb.