Emergency Light
FailThe top 5 brands take 95% of clicks, so Emergency Light is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $180K/yr169K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 73 sellers
Flapen Score
Emergency Light against its category
The dotted line is the Tools & Home Improvement average. Past it, Emergency Light is stronger. Inside it, weaker.
Market
The Emergency Light market on Amazon at a glance
Shoppers on Amazon United States searched for Emergency Light 169K times last year and spent an estimated $180K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $180Ka year
- Peak month
- January4.8× the quietest month
- Top search term
- energizer flashlight67K searches a year
02 · Price
A sale here is worth $22.05.
Listings sell for $22.05 on average, from $9.35 to $49.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.05 that is $2K to $6K a year per listing.
- Average price
- $22.05inside the $15 to $100 sweet spot
- Price range
- $9.35–$49.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #729 within Flashlights. It carries 4,275 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #729in Flashlights
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 4,275per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Emergency Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Energizer Vision HD Extra Performance LED Flashlight with Digital Focus Durable and Bright Flashlight for Hurricane Supplies and Camping Gear Flash Light with AA Batteries Included Pack of 1
- Price
- $22.94
- Rating
- 4.4/5
- Reviews
- 7,028
- Age
- 9y ago

Energizer LED Flashlight Vision PRO Ultra Bright 1000+ Lumens IPX4 Water Resistant Aircraft-Grade Aluminum LED Light Rugged Metal Flash Light for Outdoors Emergency Power Outage Black
- Price
- $20.82
- Rating
- 4.4/5
- Reviews
- 7,028
- Age
- 5y ago

Energizer 1200SL-R Flashlight Rechargeable for EDC Tactical Flashlight Ultra Bright IPX4 Water-Resistant USB-C Cable Included
- Price
- $23.07
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 1y ago

Energizer R-300 LED Flashlight Emergency Safety Light Bright IPX4 Water Resistant Flash Light Durable Emergency Light for Hurricane Preparedness Batteries Included
- Price
- $14.78
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 9mo ago

Energizer X-400 Pen light Flashlight Rechargeable Bright Penlight IPX4 Water-Resistant Lightweight and Durable Rechargeable Flashlight USB Charging Cable Included
- Price
- $14.14
- Rating
- 4.4/5
- Reviews
- 3,607
- Age
- 5y ago
Trending
90-day click momentum
BZHKU Plug-in LED Night Light Rechargeable Emergency Flashlight 2 Pack
- Price
- $24.37
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago

Wennyn 4-in-1 LED Night Light Emergency Backup Light Motion Sensor Dusk-to-Dawn Sensor Rechargeable Battery Operated 5000K Daylight White LED Flash Light for Home Power Failure Hurricane 2Pack
- Price
- $22.06
- Rating
- 4.5/5
- Reviews
- 576
- Age
- 5y ago

GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281
- Price
- $11.35
- Rating
- 4.6/5
- Reviews
- 1,124
- Age
- 17y ago

Energizer R-300 LED Flashlight Emergency Safety Light Bright IPX4 Water Resistant Flash Light Durable Emergency Light for Hurricane Preparedness Batteries Included
- Price
- $14.78
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 9mo ago

Energizer Performance Metal Flashlight 600 Lumens IPX4 Water Resistant Aircraft-Grade Aluminum Batteries Included
- Price
- $12.31
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 7y ago
Newest
by launch date
Energizer T-300 LED Flashlights (3-Pack) Bright Flash Light for Tactical EDC Camping and Emergencies (Batteries Included)
- Price
- $24.52
- Rating
- 3.8/5
- Reviews
- 82
- Age
- 8mo ago

Energizer R-300 LED Flashlight Emergency Safety Light Bright IPX4 Water Resistant Flash Light Durable Emergency Light for Hurricane Preparedness Batteries Included
- Price
- $14.78
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 9mo ago

Energizer Rayovac T2000 Tactical LED Flashlights 400 Lumens (3 Pack) Small Tactical Flashlights Ideal for Everyday Carry Camping Work and Emergencies (Batteries not Included)
- Price
- $20.03
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 9mo ago

Energizer Stranger Things Squawk Retro LED Flashlight Camping Flashlight
- Price
- $19.69
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 10mo ago

ROSSEX 4 in 1 Emergency Lights for Home Power Failure 4 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items
- Price
- $27.36
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
73
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
4%
- Energizer82%
- GE6%
- ROSSEX5%
- Wennyn1%
- TrixHub1%
- BZHKU1%
- Open — no brand owns it (6 brands, 4%)
Demand
Emergency Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Emergency Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- energizer flashlight67K/yr
- energizer rechargeable flashlight16K/yr
- energizer flashlight rechargeable11K/yr
- rechargeable flashlight plug in wall8K/yr
- energizer light8K/yr
- plug in flashlights for wall12K/yr
- flashlight energizer6K/yr
- battery backup night light5K/yr
- night light with battery backup5K/yr
- night light flashlight combo8K/yr
Reviews and returns
What reviews say buyers love and hate about Emergency Light
We read the reviews and the return reasons for every product selling here.
“Not Very Bright”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emergency Light questions
Answered from the same tracked data.









