Skip to content

Emergency Food Bars

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -38.8% this quarter, so Emergency Food Bars is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$154K/yr168K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
48%top-5 click share · 17 brands · 33 sellers

Flapen Score

Emergency Food Bars against its category

The dotted line is the Tools & Home Improvement average. Past it, Emergency Food Bars is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Food Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Food Bars 168K times last year and spent an estimated $154K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
3.2%
Market size, estimated
$154Ka year
Peak month
January2.8× the quietest month
Top search term
emergency food bars44K searches a year

02 · Price

A sale here is worth $28.89.

Listings sell for $28.89 on average, from $7.01 to $120.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.89 that is $3K to $7K a year per listing.

Average price
$28.89inside the $15 to $100 sweet spot
Price range
$7.01–$120.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #60 within Emergency Kits & Supplies. It carries 867 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
5.3%
Average rank
#60in Emergency Kits & Supplies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
867per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Emergency Food Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

33

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

27%

  • SOS Food Labs, Inc.33%
  • BDH11%
  • Datrex10%
  • Grizzly Gear9%
  • Beleon Goods For Life7%
  • RLYSSYLR4%

Demand

Emergency Food Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Emergency Food Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency food bars44K/yr
  • ration bars16K/yr
  • emergency ration bars11K/yr
  • survival bars14K/yr
  • survival food bars11K/yr
  • datrex emergency food ration bars8K/yr
  • emergency food ration bars8K/yr
  • emergency food bar10K/yr
  • datrex7K/yr
  • sos emergency food ration bars5K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Food Bars

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very dry and crumbly”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Emergency Food Bars questions

Answered from the same tracked data.