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Emergency Exit Sign

Fail

Shoppers spend only $18K a year here, so Emergency Exit Sign is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$18K/yr32K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 45 sellers

Flapen Score

Emergency Exit Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Emergency Exit Sign is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Exit Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Exit Sign 32K times last year and spent an estimated $18K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.3%
Market size, estimated
$18Ka year
Peak month
September2.6× the quietest month
Top search term
battery powered exit sign9K searches a year

02 · Price

A sale here is worth $42.38.

Listings sell for $42.38 on average, from $12.57 to $124.45. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.38 that is $0 to $4K a year per listing.

Average price
$42.38inside the $15 to $100 sweet spot
Price range
$12.57–$124.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Commercial Lighting. It carries 341 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Commercial Lighting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Emergency Exit Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$916$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Amazon Basics21%
  • Lithonia Lighting20%
  • TANLUX18%
  • Apmeetlux9%
  • Garrini7%
  • SASELUX4%

Demand

Emergency Exit Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Emergency Exit Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery powered exit sign9K/yr
  • battery operated exit sign7K/yr
  • battery powered exit signs8K/yr
  • exit sign battery powered only3K/yr
  • battery exit sign3K/yr
  • battery operated exit signs wireless2K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Exit Sign

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Junk”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Emergency Exit Sign questions

Answered from the same tracked data.