emergency exit sign
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.38avg listing price — sweet spot $15–$100
Review moat
Great340.57avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.57–$124.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, emergency exit sign is a $18K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
emergency exit sign market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- Amazon Basics21%
- Lithonia Lighting20%
- TANLUX18%
- Apmeetlux9%
- Garrini7%
- SASELUX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top emergency exit sign search terms
- battery powered exit sign9K/yr
- battery operated exit sign7K/yr
- battery powered exit signs8K/yr
- exit sign battery powered only3K/yr
- battery exit sign3K/yr
- battery operated exit signs wireless2K/yr
Top emergency exit sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lithonia Lighting Single-Sided LED Exit Sign Switchable Red Green White
Lithonia Lighting$19.774.6★382 rev
Amazon Basics LED Emergency Exit Sign Double Face UL Certified Fire Retardant Hardwired with Battery Backup Red 1-Pack
Amazon Basics$17.584.6★784 rev
TANLUX Red Exit Sign with Emergency Lights LED Emergency Exit Light with Battery Backup UL Listed AC 120/277V Commercial Emergency Lights Combo for Business - 1 Pack
TANLUX$27.654.6★949 rev
Garrini LED Exit Sign Emergency Light Single or Double Faces Rechargeable UL Certified GX-200NR (Red)
Garrini$23.183.9★26 rev
TANLUX Red Exit Sign with 1.0 Meter Plug in Cord Plug in Exit Sign with Battery Backup Lights for Business Commerical Emergency Lighting Combo UL Listed AC 120V Double Face 1 Pack
TANLUX$22.054.7★38 rev
Newest
by launch date
ASD LED Emergency Exit Sign with Battery Backup - 120/277V UL 3W Rotatable Lighted Exit Signs with Emergency Lights for Business Commercial Transparent Battery Operated LED Sign for Power Outage
ASD$39.395 rev
Apmeetlux Red LED Exit Sign 4Hours Plug in Cord Emergency Exit Light with Battery Backup for Business Commerical Emergency Lighting Double Face UL 924 AC85-277V
Apmeetlux$22.2437 rev
TANLUX Red Exit Sign with 1.0 Meter Plug in Cord Plug in Exit Sign with Battery Backup Lights for Business Commerical Emergency Lighting Combo UL Listed AC 120V Double Face 1 Pack
TANLUX$22.0538 rev
(4 Pack) Photoluminescent Exit Sign Black - Aluminum -14 x 7.5 x 0.04 Sign With Removable Directional Arrows With Strong Self Adhesive Tape.
Bstersign$88.631 rev
Apmeetlux Red Exit Sign with Emergency Lights 200lm 3Hours Plug in Exit Sign Battery Backup Lights for Business Commerical Emergency Lighting Combo UL 924 AC85-277V Double Face
Apmeetlux$28.51190 rev
Trending
90-day click momentumASD LED Emergency Exit Sign with Battery Backup - 120/277V UL 3W Rotatable Lighted Exit Signs with Emergency Lights for Business Commercial Transparent Battery Operated LED Sign for Power Outage
ASD$39.394.5★
Lithonia Lighting Single-Sided LED Exit Sign Switchable Red Green White
Lithonia Lighting$19.774.6★
TANLUX Red Exit Sign With Emergency Lights LED Light With Battery Backup UL Listed AC 120/277V Commercial Combo for Business - 2 Pack
TANLUX$52.384.6★
(4 Pack) Photoluminescent Exit Sign Black - Aluminum -14 x 7.5 x 0.04 Sign With Removable Directional Arrows With Strong Self Adhesive Tape.
Bstersign$88.635.0★
TORCHSTAR 2-Pack Red Letter LED Exit Sign with Battery Backup White
TORCHSTAR$35.624.7★
What buyers say about emergency exit sign
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Install”
“Worth the price”
“Lights are very bright”
“Good unit”
“Just what you expect”
“Very reliable”
“Easy”
“This one probably works even better than a powered one for our purposes”
“It says rechargeable”
“works great for 277V”
What buyers complain about
“Junk”
“Cord length is not as advertised”
“Fragile”
“Does not function after 2 months”
“There is no way to hang the sign”
“not battery friendly”
“You must hire an electrician to install it correctly”
“Does not come with a plug in cord”
“Purchased and had installed, the test button does not work”
“there is no charging method”
Top return reasons
Common questions
- Is emergency exit sign profitable to sell on Amazon United States?
- The niche generates $18K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the emergency exit sign niche?
- 16 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in emergency exit sign?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Strength. The return rate is 2.6%.
- When does demand for emergency exit sign peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the emergency exit sign niche?
- Listings span $12.57–$124.45; the average listing price is $42.38 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.