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Elephant Lamp

Fail

Shoppers spend only $20K a year here, so Elephant Lamp is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$20K/yr61K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
39%top-5 click share · 35 brands · 56 sellers

Flapen Score

Elephant Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Elephant Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elephant Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Elephant Lamp 61K times last year and spent an estimated $20K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
0.7%
Market size, estimated
$20Ka year
Peak month
December2.6× the quietest month
Top search term
elephant lamp42K searches a year

02 · Price

A sale here is worth $46.77.

Listings sell for $46.77 on average, from $11.61 to $148.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.77 that is $0 to $5K a year per listing.

Average price
$46.77inside the $15 to $100 sweet spot
Price range
$11.61–$148.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #3,024 within Lamps & Shades. It carries 386 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
12.1%
Average rank
#3,024in Lamps & Shades
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
386per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Elephant Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$792$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

56

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

39%

Top 20: 78%

Open market

49%

  • Yevheniy16%
  • Ebros Gift9%
  • JONATHAN Y8%
  • ORE7%
  • ICE ARMOR5%
  • MAGOHMT5%

Demand

Elephant Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Elephant Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elephant lamp42K/yr
  • elephant light9K/yr
  • elephant lamps5K/yr
  • elephant lamps for living room5K/yr

Reviews and returns

What reviews say buyers love and hate about Elephant Lamp

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Size-Overall”
2.0%of orders come back
“It is a small lamp”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elephant Lamp questions

Answered from the same tracked data.