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Electrical Wire

Fail

The top 5 brands take 99% of clicks, so Electrical Wire is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$379K/yr168K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
55%top-5 click share · 6 brands · 78 sellers

Flapen Score

Electrical Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Electrical Wire is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrical Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Electrical Wire 168K times last year and spent an estimated $379K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $379K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
3.7%
Market size, estimated
$379Ka year
Peak month
January1.6× the quietest month
Top search term
romex93K searches a year

02 · Price

A sale here is worth $60.92.

Listings sell for $60.92 on average, from $18.77 to $150.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $60.92 that is $6K to $15K a year per listing.

Average price
$60.92inside the $15 to $100 sweet spot
Price range
$18.77–$150.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #120 within Electrical Wire. It carries 4,437 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
0.9%
Average rank
#120in Electrical Wire
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,437per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Electrical Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$46K$61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

78

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • energeaster39%
  • Southwire37%
  • ARIZONA ELECTRICAL SOLUTIONS16%
  • Rompox4%
  • XMK3%
  • VN Infinite quality1%

Demand

Electrical Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Electrical Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • romex93K/yr
  • romex wire33K/yr
  • romex cable6K/yr
  • house wire electrical7K/yr
  • house wire6K/yr
  • cable para electricidad de casa4K/yr
  • home electrical wire5K/yr
  • house wiring5K/yr
  • 110 wire3K/yr
  • house electrical wire4K/yr

Reviews and returns

What reviews say buyers love and hate about Electrical Wire

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
17%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Garbage, Don't Buy”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Electrical Wire questions

Answered from the same tracked data.