electrical wire
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$60.92avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$18.77–$150.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$379K$379K/yr · 168K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,436.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, electrical wire is a $379K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
electrical wire market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $366K–$487K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 80%
- Out of stock
- 0.9%
- Avg brand age
- 60 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
78
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- energeaster39%
- Southwire37%
- ARIZONA ELECTRICAL SOLUTIONS16%
- Rompox4%
- XMK3%
- VN Infinite quality1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top electrical wire search terms
- romex93K/yr
- romex wire33K/yr
- romex cable6K/yr
- house wire electrical7K/yr
- house wire6K/yr
- cable para electricidad de casa4K/yr
- home electrical wire5K/yr
- house wiring5K/yr
- 110 wire3K/yr
- house electrical wire4K/yr
Top electrical wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$25.634.6★586 rev
Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 15ft coil - SW# 28828226
Southwire$21.434.8★10,191 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.764.6★586 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$49.514.7★594 rev
Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)
Southwire$81.604.8★10,191 rev
Newest
by launch date
15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$18.7741 rev
14/2 NM-B Copper Wire 14 AWG 2 Conductors with Ground 15 Ft White
ARIZONA ELECTRICAL SOLUTIONS$20.43204 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$25.63586 rev
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.76586 rev
Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
energeaster$49.51594 rev
Trending
90-day click momentum15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
XMK$18.774.7★
Rompox Easy Basalt Color Update. Pre-Mixed Permeable Joint Compound for patios pavers & DIY Projects. Water Permeable Weed Resistant Frost Safe Quick Install. Made in Germany/USA 33 lbs.
Rompox$117.483.9★
ROMPOX ECO-FINE - Color Update - Sand & Resin Joint Mortar: Triple Strength Formula for Narrow & Wide Joints Porcelain Pavers & Natural Stone. Pressure Washer Safe Weed Free & Easy Installation.
Rompox$117.454.0★
Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$25.634.6★
Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
energeaster$64.764.6★
What buyers say about electrical wire
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Rock solid product”
“Exactly what I wanted”
“Works perfectly”
“easy to use”
“Fitted my purpose”
“Great wire and material”
“it's very durable”
“holds its shape well”
“Because it's 14ga it is easy to bend and twist together”
What buyers complain about
“Garbage, Don't Buy”
“False advertising”
“Not always the cheapest”
“The jacket is a bit thicker than Romex”
“Hard to slice open”
“from cheap material”
“The outer jacket is very stiff”
“Had almost no flexibility”
“The cord gets overheating when charging two phones at the same time”
“The outer casing of the cable is quite fragile”
Top return reasons
Common questions
- Is electrical wire profitable to sell on Amazon United States?
- The niche generates $379K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the electrical wire niche?
- 6 brands and 78 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in electrical wire?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.5%.
- When does demand for electrical wire peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the electrical wire niche?
- Listings span $18.77–$150.13; the average listing price is $60.92 (sweet spot $15–$100). The average incumbent carries 4,437 reviews — the moat a new listing must climb.