Electrical Wire
FailThe top 5 brands take 99% of clicks, so Electrical Wire is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $379K/yr168K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 78 sellers
Flapen Score
Electrical Wire against its category
The dotted line is the Tools & Home Improvement average. Past it, Electrical Wire is stronger. Inside it, weaker.
Market
The Electrical Wire market on Amazon at a glance
Shoppers on Amazon United States searched for Electrical Wire 168K times last year and spent an estimated $379K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $379K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $379Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- romex93K searches a year
02 · Price
A sale here is worth $60.92.
Listings sell for $60.92 on average, from $18.77 to $150.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $60.92 that is $6K to $15K a year per listing.
- Average price
- $60.92inside the $15 to $100 sweet spot
- Price range
- $18.77–$150.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #120 within Electrical Wire. It carries 4,437 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 84%
- Out of stock, average day
- 0.9%
- Average rank
- #120in Electrical Wire
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,437per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Electrical Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $25.63
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago

Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 15ft coil - SW# 28828226
- Price
- $21.43
- Rating
- 4.8/5
- Reviews
- 10,191
- Age
- 14y ago

Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $64.76
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
- Price
- $49.51
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago

Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)
- Price
- $81.60
- Rating
- 4.8/5
- Reviews
- 10,191
- Age
- 19y ago
Trending
90-day click momentum
15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $18.77
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 8mo ago

Rompox Easy Basalt Color Update. Pre-Mixed Permeable Joint Compound for patios pavers & DIY Projects. Water Permeable Weed Resistant Frost Safe Quick Install. Made in Germany/USA 33 lbs.
- Price
- $117.48
- Rating
- 3.9/5
- Reviews
- 114
- Age
- 10y ago

ROMPOX ECO-FINE - Color Update - Sand & Resin Joint Mortar: Triple Strength Formula for Narrow & Wide Joints Porcelain Pavers & Natural Stone. Pressure Washer Safe Weed Free & Easy Installation.
- Price
- $117.45
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 4y ago

Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $25.63
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago

Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $64.76
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago
Newest
by launch date
15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch
- Price
- $18.77
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 8mo ago

14/2 NM-B Copper Wire 14 AWG 2 Conductors with Ground 15 Ft White
- Price
- $20.43
- Rating
- 4.8/5
- Reviews
- 204
- Age
- 1y ago

Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $25.63
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago

Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)
- Price
- $64.76
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 2y ago

Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)
- Price
- $49.51
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
78
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- energeaster39%
- Southwire37%
- ARIZONA ELECTRICAL SOLUTIONS16%
- Rompox4%
- XMK3%
- VN Infinite quality1%
Demand
Electrical Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Electrical Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- romex93K/yr
- romex wire33K/yr
- romex cable6K/yr
- house wire electrical7K/yr
- house wire6K/yr
- cable para electricidad de casa4K/yr
- home electrical wire5K/yr
- house wiring5K/yr
- 110 wire3K/yr
- house electrical wire4K/yr
Reviews and returns
What reviews say buyers love and hate about Electrical Wire
We read the reviews and the return reasons for every product selling here.
“Garbage, Don't Buy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electrical Wire questions
Answered from the same tracked data.









