Skip to content

Electrical Plug

Maybe

Returns run at only 0.8% of orders. But demand is soft, at +3.4% this quarter, so Electrical Plug is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$249K/yr266K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
63%top-5 click share · 15 brands · 67 sellers

Flapen Score

Electrical Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Electrical Plug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrical Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Electrical Plug 266K times last year and spent an estimated $249K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
9.4%
Market size, estimated
$249Ka year
Peak month
December2.0× the quietest month
Top search term
replacement plug29K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $3.71 to $25.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.95 that is $5K to $7K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$3.71–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #57 within Plugs. It carries 1,279 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#57in Plugs
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,279per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Electrical Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$25K$50K$75K$99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

67

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Leviton46%
  • OFOAEEA12%
  • ThunderWay7%
  • Bangjia7%
  • Herfair6%
  • STARELO3%
  • Open — no brand owns it (9 brands, 18%)

Demand

Electrical Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Electrical Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • replacement plug29K/yr
  • replacement plug 3 prong26K/yr
  • plug replacement20K/yr
  • electrical plug replacement19K/yr
  • 3 prong plug replacement18K/yr
  • ac plug16K/yr
  • 120v plug15K/yr
  • male plug end replacement 3 prong10K/yr
  • ac plug replacement9K/yr
  • 110v plug14K/yr

Reviews and returns

What reviews say buyers love and hate about Electrical Plug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor quality, feel apart when I put a cord on it”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electrical Plug questions

Answered from the same tracked data.