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Electric Planer

Fail

Prices span $31.41–$537.68, mostly outside the sweet spot, so Electric Planer is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$684K/yr109K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 68 sellers

Flapen Score

Electric Planer against its category

The dotted line is the Tools & Home Improvement average. Past it, Electric Planer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Planer market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Planer 109K times last year and spent an estimated $684K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $684K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
3.3%
Market size, estimated
$684Ka year
Peak month
December2.9× the quietest month
Top search term
wen planer33K searches a year

02 · Price

A sale here is worth $189.10.

Listings sell for $189.10 on average, from $31.41 to $537.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $189.10 that is $19K to $47K a year per listing.

Average price
$189.10above the $15 to $100 sweet spot
Price range
$31.41–$537.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$19K–$47K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #20 within Power Tools. It carries 1,162 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
1.3%
Average rank
#20in Power Tools
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,162per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Electric Planer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$68K$137K$205K$274K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

68

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • WEN45%
  • DEWALT29%
  • RYOBI7%
  • Ryobi6%
  • MtiolHig4%
  • TengXcel3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Electric Planer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Electric Planer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wen planer33K/yr
  • ryobi planer21K/yr
  • cordless planer15K/yr
  • dewalt hand planer13K/yr
  • dewalt 20v planer7K/yr
  • dewalt cordless planer7K/yr
  • ryobi hand planer3K/yr
  • wen thickness planer4K/yr
  • wen hand planer3K/yr
  • dcp580b2K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Planer

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
4.3%of orders come back
“The plastic itself broke”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Electric Planer questions

Answered from the same tracked data.