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Electric Diya

Maybe

The products selling today average only 3.7★. But shoppers spend only $19K a year here, so Electric Diya is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$19K/yr55K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
34%top-5 click share · 15 brands · 44 sellers

Flapen Score

Electric Diya against its category

The dotted line is the Tools & Home Improvement average. Past it, Electric Diya is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Diya market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Diya 55K times last year and spent an estimated $19K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
1.5%
Market size, estimated
$19Ka year
Peak month
October10.0× the quietest month
Top search term
electric diya15K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $4.19 to $48.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.22 that is $0 to $2K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$4.19–$48.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #2,282 within Novelty Lighting. It carries 3,693 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
76%
Out of stock, average day
32.2%
Average rank
#2,282in Novelty Lighting
Average rating
3.69 starsAmazon United States average 4.42 stars
Average reviews
3,693per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Electric Diya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$572$1K$2K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

44

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

34%

Top 20: 87%

Open market

27%

  • AVOXA23%
  • HOMORA16%
  • Generic14%
  • Urjumpea7%
  • Amagic7%
  • Celebrate Festival Inc6%

Demand

Electric Diya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.0×

Search terms

Top Electric Diya search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric diya15K/yr
  • electric diya lamp for pooja room6K/yr
  • electric diya lamp8K/yr
  • led diya8K/yr
  • diya lights6K/yr
  • diwali diya lights6K/yr
  • led diyas for diwali7K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Diya

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
3.2%of orders come back
“These do not last 200 hours”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Electric Diya questions

Answered from the same tracked data.