electric diya
Worth a lookShows beatable incumbent ratings (3.7★), but a small market ($19K/yr) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.19–$48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,693.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, electric diya is a $19K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric diya market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $29K–$35K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,282
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 34%
- Out of stock
- 32.2%
- Avg brand age
- 42 months
- Avg seller age
- 217 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
44
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
34%
Top 20: 87%
Open market
27%
- AVOXA23%
- HOMORA16%
- Generic14%
- Urjumpea7%
- Amagic7%
- Celebrate Festival Inc6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.0×
Top electric diya search terms
- electric diya15K/yr
- electric diya lamp for pooja room6K/yr
- electric diya lamp8K/yr
- led diya8K/yr
- diya lights6K/yr
- diwali diya lights6K/yr
- led diyas for diwali7K/yr
Top electric diya products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVOXA Golden Om Electric Lamp: Sparkling LED Decorative Diya for Mandir & Diwali (1 Layer)
AVOXA$20.173.0★2 rev
Electric Plastic Light Pooja Diya with LED Spark Home Temple Decor Electric Diya Golden Mandir Diya Diwali Diya Lamp (1 Layer 2)
HOMORA$34.613.1★8 rev
Urjumpea 2Pcs Lotus Lamp LED Night Light Electronic Candle Lights Buddhist Lights Ornament Home Prayer and Display
Urjumpea$11.534.4★9 rev
Electric Plastic Light Pooja Diya with LED Spark Home Temple Decor Electric Diya Golden Mandir Diya Diwali Diya Lamp (4 Layer 2)
Generic$48.233.9★6 rev
Amagic 12/24/50/100/150Pack Flameless LED Tea Lights Candles Battery Operated Electric Fake Tealight Candles for Votive Halloween Christmas Home Decor Wedding Table Decor (12Pack)
Amagic$4.454.7★3,466 rev
Newest
by launch date
Electric Plastic Diya Lamp | Pooja Diya with LED Spark | Golden Electric Diya for Home Temple Dcor | Mandir Diya for Diwali Navratri & Festive Lighting (1 Layer 1)
HOMORA$34.800 rev
AVOXA 5-Tier Decorative Polymer Electric Diya - Golden Finish Om Design LED Deepak Lamp for Diwali Puja & Home Decor - Flameless Table Centerpiece
AVOXA$33.082 rev
AVOXA Premium 2-Tier LED Electric Diya Lamp - Golden Finish Polymer Akhand Jyoti for Pooja Diwali & Home Decor - Smokeless Heat-Resistant Decorative Deepam with Om Symbol (Set of 1)
AVOXA$23.152 rev
AVOXA Decorative Electric LED Diya Lamp with Om Symbol for Puja Room Home Temple Diwali Decoration | Gold Finished Polymer Plastic | Traditional Spiritual Night Lamp for Festivities & Gifts.
AVOXA$19.342 rev
AVOXA 5-Layer Peacock Deluxe Electric LED Diya Grand Traditional 5-Tier Deepam with Premium Gold Finish Polymer Body Elegant Decorative Lamp for Diwali Pooja Room & Festivals Energy Efficient
AVOXA$25.743 rev
Trending
90-day click momentumAVOXA 5-Layer Peacock Deluxe Electric LED Diya Grand Traditional 5-Tier Deepam with Premium Gold Finish Polymer Body Elegant Decorative Lamp for Diwali Pooja Room & Festivals Energy Efficient
AVOXA$25.743.4★
AVOXA Premium 2-Tier LED Electric Diya Lamp - Golden Finish Polymer Akhand Jyoti for Pooja Diwali & Home Decor - Smokeless Heat-Resistant Decorative Deepam with Om Symbol (Set of 1)
AVOXA$23.152.5★
AVOXA 5-Tier Decorative Polymer Electric Diya - Golden Finish Om Design LED Deepak Lamp for Diwali Puja & Home Decor - Flameless Table Centerpiece
AVOXA$33.082.5★
Electric Deepak (Lighted Lamps/Diya/ Puja Lamp) - Peacock Set of 2 Lamps (2 Layer - Peacock)
Celebrate Festival Inc$34.793.8★
Electric Plastic Diya Lamp | Pooja Diya with LED Spark | Golden Electric Diya for Home Temple Dcor | Mandir Diya for Diwali Navratri & Festive Lighting (1 Layer 1)
HOMORA$34.800.0★
What buyers say about electric diya
What buyers praise and complain about, mined from review topics.What buyers love
“Nice & bright”
“Good Price”
“they are really good quality and came fast”
“As advertised”
“Battery life is also great”
“Worked well in my votive holders”
“Easy to use”
“Reliable and cute”
“Works good and nice color”
“Fit perfectly in our votives”
What buyers complain about
“These do not last 200 hours”
“Annoyingly fake flicker of light”
“Too expensive to replace batteries”
“They flickering like a regular candle to give off the appearance of an actual candle”
“half item is not working”
“I mean the battery died I know I could get new batteries”
“Small”
“Poor product”
“half item is not working”
“Batteries with little or charge left”
Top return reasons
Common questions
- Is electric diya profitable to sell on Amazon United States?
- The niche generates $19K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the electric diya niche?
- 15 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in electric diya?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Value For Money. The return rate is 3.2%.
- When does demand for electric diya peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.0× the quietest.
- What does it cost to enter the electric diya niche?
- Listings span $4.19–$48.23; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 3,693 reviews — the moat a new listing must climb.