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Edison Bulbs

Maybe

Shoppers spend $1.4M a year here. But the products selling today already average 4.6★, so Edison Bulbs is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$1.4M/yr1.3M searches / yr
90-day growth
-0.8%search demand this quarter
Competition
47%top-5 click share · 28 brands · 49 sellers

Flapen Score

Edison Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Edison Bulbs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edison Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Edison Bulbs 1.3M times last year and spent an estimated $1.4M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
6.1%
Market size, estimated
$1.4Ma year
Peak month
November1.8× the quietest month
Top search term
edison bulbs411K searches a year

02 · Price

A sale here is worth $16.96.

Listings sell for $16.96 on average, from $8.23 to $25.10. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $16.96 that is $34K to $42K a year per listing.

Average price
$16.96inside the $15 to $100 sweet spot
Price range
$8.23–$25.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$34K–$42K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #285 within Light Bulbs. It carries 2,072 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#285in Light Bulbs
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,072per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Edison Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$109K$163K$218K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

49

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

47%

Top 20: 82%

Open market

36%

  • TJOY26%
  • DORESshop11%
  • DAYBETTER9%
  • GvvooHome8%
  • Hizashi5%
  • Brightever4%

Demand

Edison Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Edison Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edison bulbs411K/yr
  • edison light bulbs81K/yr
  • decorative light bulbs142K/yr
  • vintage light bulbs83K/yr
  • edison bulbs 60 watt led110K/yr
  • edison bulb68K/yr
  • led edison bulb58K/yr
  • e26 edison bulb47K/yr
  • edison light bulb76K/yr
  • edison led light bulbs35K/yr

Reviews and returns

What reviews say buyers love and hate about Edison Bulbs

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Durability”
4.0%of orders come back
“Fail after a couple months”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Edison Bulbs questions

Answered from the same tracked data.