Is Edenpure Heater profitable to sell on Amazon United States?

Flapen scores Edenpure Heater 33 out of 100 on Amazon United States, a Fail. Shoppers spend $962K a year across 18 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -84.7% in the last 90 days.

How competitive is the Edenpure Heater niche on Amazon United States?

4 brands and 22 sellers compete in Edenpure Heater on Amazon United States. The top 5 Edenpure Heater products take 68% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Edenpure Heater?

Edenpure Heater buyers on Amazon United States complain most about Heating, Durability, and Value For Money. Returns run at 7.2% of orders, which is high.

When does demand for Edenpure Heater peak?

Search demand for Edenpure Heater on Amazon United States peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 9.1× the quietest.

What does it cost to enter the Edenpure Heater niche?

Edenpure Heater sells for $141.50 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $39.73 to $269.47. The average product has 4,705 reviews, the count a new listing must catch up to.

Edenpure Heater

Fail

Demand is soft, at -84.7% this quarter, so Edenpure Heater is a Fail.

Filters High Returns High Price

Flapen Score: 33
33 / 100Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size: $962K/yr366K searches / yr
90-day growth: -84.7%search demand this quarter
Competition: 68%top-5 click share · 4 brands · 22 sellers

Flapen Score

Edenpure Heater against its category

The dotted line is the Tools & Home Improvement average. Past it, Edenpure Heater is stronger. Inside it, weaker.

33Fail

This niche Category average

See the method

Market

The Edenpure Heater market on Amazon at a glance

Shoppers on Amazon United States searched for Edenpure Heater 366K times last year and spent an estimated $962K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $962K a year.

Searches, last 12 months: 366K
Growth, 90 days vs prior 90: -84.7%
Conversion, latest week: 1.9%
Market size, estimated: $962Ka year
Peak month: January9.1× the quietest month
Top search term: edenpure heater72K searches a year

02 · Price

A sale here is worth $141.50.

Listings sell for $141.50 on average, from $39.73 to $269.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $141.50 that is $106K to $142K a year per listing.

Average price: $141.50above the $15 to $100 sweet spot
Price range: $39.73–$269.47
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: $106K–$142K
Returns: 7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #246 within Heaters & Accessories. It carries 4,705 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 89%
Out of stock, average day: 8.6%
Average rank: #246in Heaters & Accessories
Average rating: 4.31 starsAmazon United States average 4.42 stars
Average reviews: 4,705per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 48 months

Products