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Edc Pouch

Fail

Buyers convert on only 1.0% of searches, so Edc Pouch is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$107K/yr565K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
42%top-5 click share · 22 brands · 49 sellers

Flapen Score

Edc Pouch against its category

The dotted line is the Tools & Home Improvement average. Past it, Edc Pouch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edc Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Edc Pouch 565K times last year and spent an estimated $107K. The top 5 brands take 79% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.0%
Market size, estimated
$107Ka year
Peak month
January1.6× the quietest month
Top search term
pocket organizer164K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $6.80 to $44.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.92 that is $2K to $5K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$6.80–$44.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #138 within Tool Organizers. It carries 1,784 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#138in Tool Organizers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,784per listing
Listings tracked
43

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Edc Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

49

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

42%

Top 20: 78%

Open market

17%

  • Maxpedition39%
  • VIPERADE24%
  • sayram7%
  • topstache5%
  • diodrio4%
  • ALPAKA3%
  • Open — no brand owns it (16 brands, 17%)

Demand

Edc Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Edc Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket organizer164K/yr
  • edc pocket organizer62K/yr
  • edc organizer47K/yr
  • edc belt pouch41K/yr
  • edc belt organizer40K/yr
  • pocket pouch34K/yr
  • small edc pouch27K/yr
  • pocket organizer pouch20K/yr
  • edc pocket pouch19K/yr
  • mini edc pouch13K/yr

Reviews and returns

What reviews say buyers love and hate about Edc Pouch

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Too big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Edc Pouch questions

Answered from the same tracked data.