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Ecosmart E469836

Fail

Demand is soft, at -31.4% this quarter, so Ecosmart E469836 is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$77K/yr23K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
87%top-5 click share · 7 brands · 83 sellers

Flapen Score

Ecosmart E469836 against its category

The dotted line is the Tools & Home Improvement average. Past it, Ecosmart E469836 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecosmart E469836 market on Amazon at a glance

Shoppers on Amazon United States searched for Ecosmart E469836 23K times last year and spent an estimated $77K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
10.8%
Market size, estimated
$77Ka year
Peak month
March2.5× the quietest month
Top search term
ecosmart br307K searches a year

02 · Price

A sale here is worth $30.88.

Listings sell for $30.88 on average, from $8.54 to $59.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.88 that is $3K to $8K a year per listing.

Average price
$30.88inside the $15 to $100 sweet spot
Price range
$8.54–$59.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,487 within Light Bulbs. It carries 1,266 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
10.3%
Average rank
#1,487in Light Bulbs
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,266per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ecosmart E469836 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

83

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • EcoSmart41%
  • Ecosmart36%
  • Amazon Basics12%
  • Feit Electric4%
  • Sunco Lighting3%
  • LS2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ecosmart E469836 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ecosmart E469836 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecosmart br307K/yr
  • ecosmart 65w soft white6K/yr
  • ecosmart e4698365K/yr
  • ecosmart flood light bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Ecosmart E469836

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.1%of orders come back
“They flicker like mad”
A buyer, on “Bulb Flicker/Dimming/Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ecosmart E469836 questions

Answered from the same tracked data.