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ecobee wall plate

Skip it

High returns (13.3%) — this niche doesn't clear our bar today.

Market size 22Growth 60Conversion 91Competition 15Returns 0Price range 45Avg price 64Brand share 9Review moat 89Quality gap 33

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great215.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Price range

Okay$7.84–$20.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 58K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Returns

Bad13.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, ecobee wall plate is a $88K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Oct–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ecobee wall plate market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$109K–$137K
units × avg price
Conversion rate
11.1%
Avg BSR
#52
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
16.7%
Avg brand age
46 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • ecobee49%
  • CaseBot19%
  • CERCGVEL10%
  • BAOKZZOM10%
  • Petrichor7%
  • MyKEEPOW4%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +35.2% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Dec · busiest ÷ quietest = 3.2×

Top ecobee wall plate search terms

  • ecobee trim plate11K/yr
  • ecobee wall plate12K/yr
  • ecobee trim kit9K/yr
  • ecobee backplate7K/yr
  • ecobee thermostat wall plate5K/yr
  • ecobee smart thermostat wall plate4K/yr
  • ecobee premium wall plate4K/yr
  • ecobee plate3K/yr
  • ecobee smart thermostat premium wall plate3K/yr
All search terms

Top ecobee wall plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$26K45%$39K60%$53K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about ecobee wall plate

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit perfect”

Assembly/Installation16%

“Installation took maybe five minutes”

Quality-Overall7%

“The trim itself is really great quality”

Advertised Vs Actual Product7%

“Item is as advertised”

Design-Overall7%

“I am very happy with the look that it gives the”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Good deal”

Efficiency3%

“functional”

Functionality-Overall3%

“Cover works well”

Compatibility-Overall2%

“Works perfectly with my ecobee essential”

What buyers complain about

Size-Overall26%

“Didnt fit”

Quality-Overall13%

“I chalk that up to poor quality control”

Paint Quality7%

“Our wall paint was somewhat faded”

Instructions/User Manual/Troubleshooting7%

“error journey to make this work”

Compatibility-Overall5%

“This plate will not work with ecobee premium thermostat”

Assembly/Installation4%

“You can not install it correct”

Value For Money3%

“Overpriced for What It Is”

Advertised Vs Actual Product2%

“Cons: I knocked off two stars for falsely advertising the measurements in their product picture”

Functionality-Overall2%

“Didnt work for intended use”

Measurement/Reading Accuracy2%

“Cons: I knocked off two stars for falsely advertising the measurements in their product picture”

Top return reasons

Compatibility-Overall39%
Size-Overall36%
Functionality-Overall6%
Advertised Vs Actual Product4%
Value For Money3%
Assembly/Installation3%
Defective Material/Parts2%
Connectivity-Overall2%
Color1%
Product Condition1%

Common questions

Is ecobee wall plate profitable to sell on Amazon United States?
The niche generates $88K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Skip it (38/100).
How competitive is the ecobee wall plate niche?
6 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ecobee wall plate?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Paint Quality. The return rate is 13.3% — above our launch gate.
When does demand for ecobee wall plate peak?
Demand peaks in Jun–Oct–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the ecobee wall plate niche?
Listings span $7.84–$20.91; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.