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Eco Wood Treatment

Fail

The top 5 brands take 100% of clicks, so Eco Wood Treatment is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$35K/yr9K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 18 sellers

Flapen Score

Eco Wood Treatment against its category

The dotted line is the Tools & Home Improvement average. Past it, Eco Wood Treatment is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Wood Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Eco Wood Treatment 9K times last year and spent an estimated $35K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
7.5%
Market size, estimated
$35Ka year
Peak month
May8.6× the quietest month
Top search term
eco wood treatment8K searches a year

02 · Price

A sale here is worth $51.11.

Listings sell for $51.11 on average, from $23.55 to $107.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $51.11 that is $0 to $5K a year per listing.

Average price
$51.11inside the $15 to $100 sweet spot
Price range
$23.55–$107.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Finishes, Sealers & Stains. It carries 394 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#226in Finishes, Sealers & Stains
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
394per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Eco Wood Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Eco Wood Treatment80%
  • Tall Earth Wood Preservatives8%
  • VALHALLA WOOD PRESERVATIVES6%
  • Seal It Green6%

Demand

Eco Wood Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Prime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.6×

Reviews and returns

What reviews say buyers love and hate about Eco Wood Treatment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Smell”
1.2%of orders come back
“It smells like oranges”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eco Wood Treatment questions

Answered from the same tracked data.