Is Eaton profitable to sell on Amazon United States?

Flapen scores Eaton 41 out of 100 on Amazon United States, a Fail. Shoppers spend $34K a year across 54 tracked products. Search demand grew +0.8% in the last 90 days.

How competitive is the Eaton niche on Amazon United States?

8 brands and 413 sellers compete in Eaton on Amazon United States. The top 5 Eaton products take 33% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Eaton?

Eaton buyers on Amazon United States complain most about Value For Money, Thickness, and Quality-Overall. Returns run at 1.3% of orders.

When does demand for Eaton peak?

Search demand for Eaton on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Eaton niche?

Eaton sells for $65.21 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.86 to $872.11. The average product has 572 reviews, the count a new listing must catch up to.

Eaton

Fail

Shoppers spend only $34K a year here, so Eaton is a Fail.

Filters High Price

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $34K/yr41K searches / yr
90-day growth: +0.8%search demand this quarter
Competition: 33%top-5 click share · 8 brands · 413 sellers

Flapen Score

Eaton against its category

The dotted line is the Tools & Home Improvement average. Past it, Eaton is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Eaton market on Amazon at a glance

Shoppers on Amazon United States searched for Eaton 41K times last year and spent an estimated $34K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months: 41K
Growth, 90 days vs prior 90: +0.8%
Conversion, latest week: 1.3%
Market size, estimated: $34Ka year
Peak month: November1.3× the quietest month
Top search term: eaton21K searches a year

02 · Price

A sale here is worth $65.21.

Listings sell for $65.21 on average, from $4.86 to $872.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $65.21 that is $0 to $7K a year per listing.

Average price: $65.21inside the $15 to $100 sweet spot
Price range: $4.86–$872.11
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Breakers, Load Centers & Fuses. It carries 572 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #103in Breakers, Load Centers & Fuses
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 572per listing
Listings tracked: 54