Easter Lights
FailDemand is soft, at -97.8% this quarter, so Easter Lights is a Fail.
- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $51K/yr394K searches / yr
- 90-day growth
- -97.8%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 21 sellers
Flapen Score
Easter Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Easter Lights is stronger. Inside it, weaker.
Market
The Easter Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Lights 394K times last year and spent an estimated $51K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -97.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $51Ka year
- Peak month
- March126.1× the quietest month
- Top search term
- easter lights135K searches a year
02 · Price
A sale here is worth $12.87.
Listings sell for $12.87 on average, from $5.91 to $19.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $12.87 that is $1K to $3K a year per listing.
- Average price
- $12.87under the $15 to $100 sweet spot
- Price range
- $5.91–$19.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #680 within String Lights. It carries 2,297 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #680in String Lights
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,297per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Easter Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Easter Decorations Mini String Lights - 26.5 feet 100 Count Mini Light Set on White Wire Plug in End to End Connectable for Indoor Outdoor Party Yard Garden Patio Home Easter Decor Multicolored
- Price
- $11.20
- Rating
- 4.6/5
- Reviews
- 4,913
- Age
- 4y ago

TW SHINE Pastel Easter String Lights 20FT 100 Count Incandescent Connectable Mini String Lights Waterproof Easter Decorations for Indoor Outdoor Patio Party Home Garden Yard Decor
- Price
- $10.51
- Rating
- 4.5/5
- Reviews
- 5,260
- Age
- 3y ago

Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 1y ago

Dobar Holiday Pride Easter String Lights - 100 Count Mini Easter Lights String on White Wire (24 Ft) - Indoor/Outdoor Use - UL Listed - Static & Blinking Modes - Connectable
- Price
- $13.43
- Rating
- 4.6/5
- Reviews
- 1,186
- Age
- 7y ago

Brightown 60 LED Flower Solar String Lights Outdoor Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Multicolor
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 1y ago
Trending
90-day click momentum
LAMPHOME Easter String Lights 21.6FT 100 LED Connectable Waterproof Mini Lights Multi Color Outdoor Indoor Decor for Patio Garden Party Home Christmas Easter
- Price
- $16.87
- Rating
- 4.3/5
- Reviews
- 544
- Age
- 3y ago

Flower Lights Cute Fairy String Lights Floral Room Decor Night Lights USB Plug in or Battery Power String Lights Indoor Remote Control 8.5ft 20LED
- Price
- $14.53
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2y ago

Cherry Blossom Decor Flower String Lights Vines with Fairy Lights Christmas 30 LED Copper with Remote Control Battery Operated Pink Flower Garland Leaf for Locker Bedroom Wall Christmas Decorations
- Price
- $12.14
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 1y ago

Brightown 60 LED Flower Solar String Lights Outdoor Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Multicolor
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 1y ago
Newest
by launch date
Pastel Colored Mini Bulb Battery String Lights for Easter Party Decorations
- Price
- $5.91
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 6mo ago

Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 1y ago

Cherry Blossom Decor Flower String Lights Vines with Fairy Lights Christmas 30 LED Copper with Remote Control Battery Operated Pink Flower Garland Leaf for Locker Bedroom Wall Christmas Decorations
- Price
- $12.14
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

FFZZKJ Pastel Easter Lights String Battery Operated Total 100LED 33ft for Easter Decorations for Home Outdoor Indoor Waterproof with Timer for Party Decorations Multicolor
- Price
- $9.60
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 1y ago

Dazzle Bright 300 LED Easter String Lights 100 FT Colorful Connectable Waterproof String Lights Clear Wire with 8 Modes Easter Decorations for Indoor Outdoor Party Yard Garden (Pastel)
- Price
- $19.68
- Rating
- 4.4/5
- Reviews
- 8,545
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
21
Top-5 brand share
45%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
51%
- Minetom14%
- TW SHINE11%
- EXF8%
- Dobar6%
- LYHOPE6%
- Brightown4%
Demand
Easter Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 126.1×
Search terms
Top Easter Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- easter lights135K/yr
- easter lights string42K/yr
- easter string lights29K/yr
- spring lights10K/yr
- spring string lights9K/yr
- easter lights battery operated16K/yr
- easter fairy lights10K/yr
- easter egg lights20K/yr
- easter tree lights7K/yr
- spring lights indoor9K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Lights
We read the reviews and the return reasons for every product selling here.
“Really tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Lights questions
Answered from the same tracked data.









