easter lights
Skip itSoft demand (-97.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,297.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.91–$19.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$51K$51K/yr · 394K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter lights is a $51K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
easter lights market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $257K–$322K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #680
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 9.6%
- Avg brand age
- 41 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
21
Top-5 brand share
45%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
51%
- Minetom14%
- TW SHINE11%
- EXF8%
- Dobar6%
- LYHOPE6%
- Brightown4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -97.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 126.1×
Top easter lights search terms
- easter lights135K/yr
- easter lights string42K/yr
- easter string lights29K/yr
- spring lights10K/yr
- spring string lights9K/yr
- easter lights battery operated16K/yr
- easter fairy lights10K/yr
- easter egg lights20K/yr
- easter tree lights7K/yr
- spring lights indoor9K/yr
Top easter lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easter Decorations Mini String Lights - 26.5 feet 100 Count Mini Light Set on White Wire Plug in End to End Connectable for Indoor Outdoor Party Yard Garden Patio Home Easter Decor Multicolored
Minetom$11.204.6★4,913 rev
TW SHINE Pastel Easter String Lights 20FT 100 Count Incandescent Connectable Mini String Lights Waterproof Easter Decorations for Indoor Outdoor Patio Party Home Garden Yard Decor
TW SHINE$10.514.5★5,260 rev
Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
EXF$13.164.3★135 rev
Dobar Holiday Pride Easter String Lights - 100 Count Mini Easter Lights String on White Wire (24 Ft) - Indoor/Outdoor Use - UL Listed - Static & Blinking Modes - Connectable
Dobar$13.434.6★1,186 rev
Brightown 60 LED Flower Solar String Lights Outdoor Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Multicolor
Brightown$9.544.4★4,431 rev
Newest
by launch date
Pastel Colored Mini Bulb Battery String Lights for Easter Party Decorations
RECESKY$5.9154 rev
Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
EXF$13.16135 rev
Cherry Blossom Decor Flower String Lights Vines with Fairy Lights Christmas 30 LED Copper with Remote Control Battery Operated Pink Flower Garland Leaf for Locker Bedroom Wall Christmas Decorations
Curyidy$12.14118 rev
FFZZKJ Pastel Easter Lights String Battery Operated Total 100LED 33ft for Easter Decorations for Home Outdoor Indoor Waterproof with Timer for Party Decorations Multicolor
FFZZKJ$9.60219 rev
Dazzle Bright 300 LED Easter String Lights 100 FT Colorful Connectable Waterproof String Lights Clear Wire with 8 Modes Easter Decorations for Indoor Outdoor Party Yard Garden (Pastel)
Dazzle Bright$19.688,545 rev
Trending
90-day click momentum
LAMPHOME Easter String Lights 21.6FT 100 LED Connectable Waterproof Mini Lights Multi Color Outdoor Indoor Decor for Patio Garden Party Home Christmas Easter
LAMPHOME$16.874.3★
Flower Lights Cute Fairy String Lights Floral Room Decor Night Lights USB Plug in or Battery Power String Lights Indoor Remote Control 8.5ft 20LED
JASHIKA$14.534.4★
Cherry Blossom Decor Flower String Lights Vines with Fairy Lights Christmas 30 LED Copper with Remote Control Battery Operated Pink Flower Garland Leaf for Locker Bedroom Wall Christmas Decorations
Curyidy$12.144.4★
Cherry Blossom Flower String Lights Fairy Lights Battery Operated Remote
EXF$13.164.3★
Brightown 60 LED Flower Solar String Lights Outdoor Waterproof Fairy Lights for Garden Yard Fence Patio Christmas Tree Wedding Party Decor Multicolor
Brightown$9.544.4★
What buyers say about easter lights
What buyers praise and complain about, mined from review topics.What buyers love
“Great lights”
“Colors are pretty”
“Good value for money”
“They are great as advertised”
“As described”
“Ease of use”
“Very durable and makes the rooms look bright”
“The timer function is easy to use”
“Right size”
“It comes with a remote for different settings which is fun for my kids”
What buyers complain about
“Really tiny”
“Did not work”
“Broke after less than 1 month”
“Not Very Bright”
“Not as described”
“they are NOT pastel colors”
“Bad quality”
“Don't stay lit”
“Poor wireing from solar charge to lights”
“Cost more to return”
Top return reasons
Common questions
- Is easter lights profitable to sell on Amazon United States?
- The niche generates $51K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the easter lights niche?
- 20 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in easter lights?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 2.5%.
- When does demand for easter lights peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 126.1× the quietest.
- What does it cost to enter the easter lights niche?
- Listings span $5.91–$19.68; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 2,297 reviews — the moat a new listing must climb.