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E27 Led Bulb

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend only $54K a year here, so E27 Led Bulb is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$54K/yr122K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
36%top-5 click share · 41 brands · 138 sellers

Flapen Score

E27 Led Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, E27 Led Bulb is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for E27 Led Bulb 122K times last year and spent an estimated $54K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
2.5%
Market size, estimated
$54Ka year
Peak month
November1.6× the quietest month
Top search term
e2726K searches a year

02 · Price

A sale here is worth $17.27.

Listings sell for $17.27 on average, from $6.96 to $86.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.27 that is $0 to $2K a year per listing.

Average price
$17.27inside the $15 to $100 sweet spot
Price range
$6.96–$86.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,164 within Light Bulbs. It carries 2,222 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
8.1%
Average rank
#1,164in Light Bulbs
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,222per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top E27 Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

138

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

36%

Top 20: 76%

Open market

56%

  • DORESshop9%
  • AFINSEA8%
  • SpoiledChild8%
  • HUDSON BULB CO.6%
  • HAONIULED6%
  • OMTO6%

Demand

E27 Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top E27 Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e2726K/yr
  • e27 bulb45K/yr
  • e27 led bulb25K/yr
  • e27 light bulb17K/yr
  • e27 bulbs4K/yr
  • e26/e27 light bulb3K/yr
  • e27 led3K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Led Bulb

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.7%of orders come back
“it started flickering”
A buyer, on “Bulb Flicker/Dimming/Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common E27 Led Bulb questions

Answered from the same tracked data.