Is e27 led bulb profitable to sell on Amazon United States?

The niche generates $54K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the e27 led bulb niche?

41 brands and 138 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in e27 led bulb?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.7%.

When does demand for e27 led bulb peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the e27 led bulb niche?

Listings span $6.96–$86.96; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 2,222 reviews — the moat a new listing must climb.

e27 led bulb

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($54K/yr) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Price range

Great$6.96–$86.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.27

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay2,221.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 122K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, e27 led bulb is a $54K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e27 led bulb market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $52K–$69K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,164
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 8.1%
Avg brand age: 46 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

138

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

36%

Top 20: 76%

Open market

56%

DORESshop9%
AFINSEA8%
SpoiledChild8%
HUDSON BULB CO.6%
HAONIULED6%
OMTO6%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -7.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top e27 led bulb search terms

e2726K/yr +7.1%0.3% conv.
e27 bulb45K/yr -15.6%2.1% conv.
e27 led bulb25K/yr -30.5%1.8% conv.
e27 light bulb17K/yr -2.0%2.2% conv.
e27 bulbs4K/yr +7.7%1.6% conv.
e26/e27 light bulb3K/yr +61.9%4.1% conv.
e27 led3K/yr +18.3%1.0% conv.

All search terms

Top e27 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DORESshop Edison Bulbs Light Bulbs Incandescent Warm White 40 Watt

DORESshop$13.204.6★7,652 rev

SpoiledChild E27 Extra Strength Liquid Collagen 450 ml -15.2 FL Oz Pineapple Flavor

SpoiledChild$86.964.3★317 rev

AFINSEA RGB Color Changing Light Bulbs 9W RGB LED Light Bulbs 40W Equivalent A19 E27/E26 Warm White 6500K 16 Color Multicolor Light Bulb Dimmable Light for Home Party Bedroom Outdoor(1Pack)

AFINSEA$7.434.5★1,469 rev

OMTO E26/E27 A19 LED Frosted Light Bulb 9W (60W Equivalent) Warm White (3000K) 85-265V (Warm White 5pcs)

OMTO$14.854.8★8 rev

HAONIULED E26 LED Bulbs E26/E27 Base 100 Watt Equivalent 4000K Natural White 1100 Lumen Non-Dimmable 10W Candelabra Ceiling Fan Tubular LED Corn Lights 3 Pack

HAONIULED$13.664.5★380 rev

Newest

by launch date

Philips Hue Smart LED A19 Bulb 1 Pack White & Color Ambiance E27 Base 9.5W Full Spectrum Light 1000K-20000K 1100 Lumens Dimmable LED Bulbs Works with Alexa Google & Apple Home

Philips Hue$44.30114 rev

10mo ago

VTA+ Smart Light LED Bulb Kit x2 E27 RGB - WiFi 2.4Ghz only Alexa and Google Home Compatible Adjustable Colors & Temperature Easy Installation and Setup 9W 800 Lumens

VTA+$12.2657 rev

1y ago

SpoiledChild E27 Extra Strength Liquid Collagen 450 ml -15.2 FL Oz Pineapple Flavor

SpoiledChild$86.96317 rev

2y ago

Zarnicy Plug in Light Socket - 16Ft Pendant Light Cord Kit E26/E27 Light Socket Hanging Lantern Lamp Cord with On/Off Switch Socket Rings 2 Pack White

Zarnicy$15.73610 rev

2y ago

AFINSEA RGB Color Changing Light Bulbs RGB LED Light Bulbs 9W Warm White 6500K 40W Equivalent 16 Color Multicolor A19 E27/E26 Dimmable Memory Function for Home Decoration Stage Bar Party

AFINSEA$7.391,003 rev

2y ago

What buyers say about e27 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Nice & bright”

Value For Money11%

“Decent price”

Quality-Overall9%

“Excellent product”

Bulb Flicker/Dimming/Color7%

“Perfect light bulbs”

Advertised Vs Actual Product6%

“Better than expected”

Color5%

“The colors are vibrant”

Assembly/Installation3%

“Easy to assemble”

Efficiency3%

“Magic ✅ Incredibly effective”

Ease Of Use3%

“Ease of use”

Size-Overall2%

“Work and fit just like stated”

What buyers complain about

Bulb Flicker/Dimming/Color16%

“it started flickering”

Durability15%

“They didnt even last one week”

Brightness/Shine/Glow12%

“Not very bright”

Value For Money7%

“Very expensive”

Quality-Overall6%

“the quality seems unreliable”

Functionality-Overall5%

“It's a ridiculously simple function”

Connectivity-Overall4%

“Weak connection”

Size-Overall4%

“A bit wider than I thought”

Color3%

“The color is also a muted yellowish”

Advertised Vs Actual Product3%

“However, the description for this one is a bit deceptive”

Top return reasons

Size-Overall34%

Bulb Flicker/Dimming/Color17%

Brightness/Shine/Glow15%

Color11%

Advertised Vs Actual Product6%

Compatibility-Overall4%

Functionality-Overall3%

Connectivity-Overall3%

Value For Money2%

Defective Material/Parts2%

Common questions

Is e27 led bulb profitable to sell on Amazon United States?: The niche generates $54K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the e27 led bulb niche?: 41 brands and 138 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in e27 led bulb?: Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.7%.
When does demand for e27 led bulb peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the e27 led bulb niche?: Listings span $6.96–$86.96; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 2,222 reviews — the moat a new listing must climb.

e27 led bulb

e27 led bulb market data

Competition & brand share

Demand & seasonality

Top e27 led bulb search terms

Top e27 led bulb products on Amazon

Top sellers

Newest

Trending

What buyers say about e27 led bulb

What buyers love

What buyers complain about

Top return reasons

Common questions

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