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e26 dimmable led bulb

Skip it

Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 72Competition 49Returns 62Price range 58Avg price 79Brand share 57Review moat 44Quality gap 32

Avg price

Great$16.75

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$7.08–$26.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,078.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 78K searches

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, e26 dimmable led bulb is a $87K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e26 dimmable led bulb market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$84K–$101K
units × avg price
Conversion rate
6.7%
Avg BSR
#196
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
48 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

24%

  • DAYBETTER23%
  • TJOY19%
  • Linkind14%
  • GvvooHome9%
  • LiteHistory6%
  • Hizashi6%

Demand

Weekly Amazon search volume, last 8 weeks — -9.4% search growth over the last 90 days.
2K1KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top e26 dimmable led bulb search terms

  • e26 dimmable led bulb44K/yr
  • e26 led bulb dimmable9K/yr
  • e26 bulb dimmable11K/yr
  • e26 warm white light bulb3K/yr
  • table lamp bulb3K/yr
  • e26 led bulb 60 watt warm white4K/yr
  • type a lamp light bulb2K/yr
  • type a bulb 60 watt2K/yr
All search terms

Top e26 dimmable led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about e26 dimmable led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Nice brightness”

Value For Money12%

“Fairly priced”

Bulb Flicker/Dimming/Color9%

“works well with dimmer switch”

Quality-Overall8%

“Good quality bulbs”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Color4%

“warm white -”

Efficiency3%

“Works very well for kids room”

Size-Overall2%

“They fit well”

Durability2%

“Reliable and Last for Quite Awhile”

Design-Overall1%

“Sleek”

What buyers complain about

Bulb Flicker/Dimming/Color27%

“flickering a problem”

Durability16%

“Did not last”

Quality-Overall9%

“Bad inspection”

Brightness/Shine/Glow8%

“Not as bright as expected”

Functionality-Overall4%

“Does not work on my lamp”

Color4%

“Not yellow”

Value For Money4%

“They aren't cheap”

Size-Overall4%

“because the wall sconce is so short”

Advertised Vs Actual Product3%

“NOT AS ADVERTISED”

Defective Material/Parts2%

“Beware this may be evidence of poor quality control or faulty circuit design and parts”

Top return reasons

Size-Overall34%
Bulb Flicker/Dimming/Color18%
Brightness/Shine/Glow16%
Color16%
Advertised Vs Actual Product6%
Functionality-Overall3%
Value For Money2%
Compatibility-Overall2%
Defective Material/Parts2%
Product Condition0%

Common questions

Is e26 dimmable led bulb profitable to sell on Amazon United States?
The niche generates $87K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (45/100).
How competitive is the e26 dimmable led bulb niche?
17 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in e26 dimmable led bulb?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 2.5%.
What does it cost to enter the e26 dimmable led bulb niche?
Listings span $7.08–$26.10; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 2,078 reviews — the moat a new listing must climb.