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49

e26 base bulb

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 61Competition 85Returns 65Price range 49Avg price 68Brand share 84Review moat 26Quality gap 23

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Good$14.20

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.97–$24.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,932.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 78K searches

According to Flapen's Amazon United States niche tracking, e26 base bulb is a $59K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e26 base bulb market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$71K–$85K
units × avg price
Conversion rate
5.3%
Avg BSR
#160
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
0.0%
Avg brand age
54 months
Avg seller age
161 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

64

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

30%

Top 20: 63%

Open market

45%

  • Amazon Basics17%
  • GvvooHome13%
  • TJOY8%
  • evelor8%
  • ASOMST5%
  • DAYBETTER5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
3K2KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top e26 base bulb search terms

  • 6w led light bulbs13K/yr
  • led bulb e2611K/yr
  • led light bulb e26 base7K/yr
  • medium base light bulb7K/yr
  • e26 led bulb 60 watt daylight6K/yr
  • medium base led light bulbs8K/yr
  • e26 daylight bulb3K/yr
  • 6 watt led light bulbs6K/yr
  • led light bulb e264K/yr
  • standard edison medium screw base e263K/yr
All search terms

Top e26 base bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about e26 base bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Bright Light”

Value For Money14%

“Fair price”

Quality-Overall9%

“Excellent Product”

Advertised Vs Actual Product7%

“As advertised”

Bulb Flicker/Dimming/Color7%

“works well with dimmer switch”

Color4%

“Bright Colors”

Efficiency3%

“Simply works great”

Assembly/Installation2%

“Easy Setup”

Size-Overall2%

“Fit perfect”

Durability2%

“Perfect and durable”

What buyers complain about

Bulb Flicker/Dimming/Color20%

“Flickers constantly”

Durability15%

“Did not last”

Brightness/Shine/Glow12%

“Very dim”

Quality-Overall8%

“you can also feel the cheap quality”

Functionality-Overall5%

“It's a ridiculously simple function”

Color5%

“I expected the colours could go darker”

Size-Overall4%

“They are small”

Value For Money3%

“Ok a little costly”

Advertised Vs Actual Product3%

“Very misleading”

Connectivity-Overall2%

“Difficult to connect”

Top return reasons

Size-Overall31%
Bulb Flicker/Dimming/Color18%
Brightness/Shine/Glow18%
Color14%
Advertised Vs Actual Product6%
Functionality-Overall3%
Compatibility-Overall3%
Value For Money2%
Defective Material/Parts2%
Connectivity-Overall1%

Common questions

Is e26 base bulb profitable to sell on Amazon United States?
The niche generates $59K/yr across 61 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (49/100).
How competitive is the e26 base bulb niche?
35 brands and 64 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in e26 base bulb?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.4%.
When does demand for e26 base bulb peak?
Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the e26 base bulb niche?
Listings span $4.97–$24.81; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 3,932 reviews — the moat a new listing must climb.