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E26 Base Bulb

Fail

Shoppers spend only $59K a year here, so E26 Base Bulb is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$59K/yr78K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
30%top-5 click share · 35 brands · 64 sellers

Flapen Score

E26 Base Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, E26 Base Bulb is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E26 Base Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for E26 Base Bulb 78K times last year and spent an estimated $59K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.3%
Market size, estimated
$59Ka year
Peak month
September1.9× the quietest month
Top search term
6w led light bulbs13K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $4.97 to $24.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.20 that is $0 to $1K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$4.97–$24.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Light Bulbs. It carries 3,932 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Light Bulbs
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,932per listing
Listings tracked
61

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top E26 Base Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

64

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

30%

Top 20: 63%

Open market

45%

  • Amazon Basics17%
  • GvvooHome13%
  • TJOY8%
  • evelor8%
  • ASOMST5%
  • DAYBETTER5%

Demand

E26 Base Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top E26 Base Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6w led light bulbs13K/yr
  • led bulb e2611K/yr
  • led light bulb e26 base7K/yr
  • medium base light bulb7K/yr
  • e26 led bulb 60 watt daylight6K/yr
  • medium base led light bulbs8K/yr
  • e26 daylight bulb3K/yr
  • 6 watt led light bulbs6K/yr
  • led light bulb e264K/yr
  • standard edison medium screw base e263K/yr

Reviews and returns

What reviews say buyers love and hate about E26 Base Bulb

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.4%of orders come back
“Flickers constantly”
A buyer, on “Bulb Flicker/Dimming/Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common E26 Base Bulb questions

Answered from the same tracked data.