Is e17 led bulb profitable to sell on Amazon United States?

The niche generates $205K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the e17 led bulb niche?

26 brands and 49 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in e17 led bulb?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 2.9%.

When does demand for e17 led bulb peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the e17 led bulb niche?

Listings span $5.74–$24.19; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.

e17 led bulb

Worth a look

Shows searches that convert (7.2% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.98

avg listing price — sweet spot $15–$100

Review moat

Good1,243.03

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Good$5.74–$24.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$205K

$205K/yr · 219K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, e17 led bulb is a $205K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e17 led bulb market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $195K–$260K; units × avg price
Conversion rate: 7.2%
Avg BSR: #1,014
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.7%
Avg brand age: 56 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

45%

Top 20: 83%

Open market

35%

Maelsrlg28%
FAGUANGAO14%
Bluex Bulbs7%
Heifymi6%
AMI PARTS6%
CATO-WDJ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top e17 led bulb search terms

e17 led bulb76K/yr -3.2%5.1% conv.
e17 light bulb29K/yr +1.6%4.7% conv.
e17 bulb24K/yr -1.0%3.9% conv.
intermediate base light bulbs15K/yr -9.0%3.1% conv.
e17 ceiling fan light bulbs7K/yr +38.3%6.3% conv.
e17 led8K/yr -1.4%3.8% conv.
led microwave light bulbs under hood8K/yr -21.6%9.1% conv.
e17 base light bulb9K/yr -26.7%3.9% conv.
e176K/yr -10.3%3.6% conv.
e17 led bulb microwave oven light9K/yr -61.5%8.7% conv.

All search terms

Top e17 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maelsrlg LED Microwave Light Bulbs Under Hood 40W Equivalent E17 LED Bulb Dimmable for Range Hood 3W 380 Lumens LED Appliance Light Bulb Over Stove Warm White 3000K 2 Pack

Maelsrlg$9.554.6★897 rev

FAGUANGAO E17 Intermediate Base LED G14 Bulbs 6W 60W Equivalent 5000K Daylight 600LM Globe Light Bulbs for Ceiling Fan Chandelier Lighting Not Dimmable Pack of 4

FAGUANGAO$15.204.6★1,040 rev

Maelsrlg E17 Intermediate Base LED Bulb 6W (60 Watt Equivalent) G14 Globe Ceiling Fan Light Bulbs Daylight White 5000K 600 Lumens Non-Dimmable Pack of 6

Maelsrlg$21.314.7★871 rev

4 Pack BlueX G14 LED Bulb 4 Pack E17 Intermediate Base 6W (60W Equivalent) 600 Lumens Non-Dimmable 120V Small Globe LED Bulb for Kitchen Pendant Fixtures Dinning Room (5000K - Daylight)

Bluex Bulbs$10.584.6★36 rev

CATO-WDJ Microwave Light Bulbs Under Hood E17 LED Bulbs Dimmable for Range Hood 40W Incandescent Equivalent Fit for Whirlpool Microwaves Replace 8206232A(2 Pack)

CATO-WDJ$6.174.6★46 rev

Newest

by launch date

25 PacK Edison E17 LED Bulbs ST40 0.6W Shatterproof Replacement Bulbs

Jasneniebo$24.1919 rev

5mo ago

CATO-WDJ Microwave Light Bulbs Under Hood E17 LED Bulbs Dimmable for Range Hood 40W Incandescent Equivalent Fit for Whirlpool Microwaves Replace 8206232A(2 Pack)

CATO-WDJ$6.1746 rev

7mo ago

WAXP Microwave LED Light Bulb Under Hood 3W 300LM 30W Equivalent E17 Dimmable Bulb for Range Hood 3000K Warm White 2 Pack

WAXP$5.9132 rev

10mo ago

4 Pack BlueX G14 LED Bulb 4 Pack E17 Intermediate Base 6W (60W Equivalent) 600 Lumens Non-Dimmable 120V Small Globe LED Bulb for Kitchen Pendant Fixtures Dinning Room (5000K - Daylight)

Bluex Bulbs$10.5836 rev

1y ago

KAKEMONO E17 Intermediate Base 6W LED Bulbs 60watts Halogen Equivalent Non-Dimmable R14 Ceiling Fan Light Bulbs Daylight White 5000K Pack of 3

KAKEMONO$11.8496 rev

1y ago

What buyers say about e17 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Nice & bright”

Size-Overall16%

“Fit perfectly as described”

Advertised Vs Actual Product11%

“As advertised”

Quality-Overall9%

“Very good light quality”

Value For Money8%

“Great Value”

Durability3%

“feels durable”

Color3%

“have a nice color”

Bulb Flicker/Dimming/Color1%

“The dimming function worked smoothly with my compatible dimmer switch”

Efficiency1%

“Works great”

Compatibility-Overall1%

“confirmed they were compatible”

What buyers complain about

Durability27%

“Not durable”

Brightness/Shine/Glow12%

“Not as bright as I was looking for”

Size-Overall10%

“These are smaller”

Quality-Overall9%

“horrible quality control”

Heating5%

“The entire lamp was so hot”

Color5%

“just different color”

Functionality-Overall4%

“Lights dont work”

Advertised Vs Actual Product2%

“I didn't see it in the description so anyone reading this can know too”

Bulb Flicker/Dimming/Color2%

“the flickering issue makes it less ideal for consistent use”

Value For Money1%

“Not the best value”

Top return reasons

Size-Overall66%

Compatibility-Overall6%

Advertised Vs Actual Product6%

Brightness/Shine/Glow5%

Color4%