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E17 Led Bulb

Maybe

Buyers convert on 7.2% of searches. But demand is soft, at -6.7% this quarter, so E17 Led Bulb is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$205K/yr219K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
45%top-5 click share · 26 brands · 49 sellers

Flapen Score

E17 Led Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, E17 Led Bulb is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E17 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for E17 Led Bulb 219K times last year and spent an estimated $205K. The top 5 brands take 60% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
7.2%
Market size, estimated
$205Ka year
Peak month
January1.4× the quietest month
Top search term
e17 led bulb76K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $5.74 to $24.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.98 that is $3K to $6K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$5.74–$24.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,014 within Light Bulbs. It carries 1,243 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#1,014in Light Bulbs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,243per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top E17 Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$25K$33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

49

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

45%

Top 20: 83%

Open market

35%

  • Maelsrlg28%
  • FAGUANGAO14%
  • Bluex Bulbs7%
  • Heifymi6%
  • AMI PARTS6%
  • CATO-WDJ5%

Demand

E17 Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top E17 Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e17 led bulb76K/yr
  • e17 light bulb29K/yr
  • e17 bulb24K/yr
  • intermediate base light bulbs15K/yr
  • e17 ceiling fan light bulbs7K/yr
  • e17 led8K/yr
  • led microwave light bulbs under hood8K/yr
  • e17 base light bulb9K/yr
  • e176K/yr
  • e17 led bulb microwave oven light9K/yr

Reviews and returns

What reviews say buyers love and hate about E17 Led Bulb

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Durability”
2.9%of orders come back
“Not durable”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common E17 Led Bulb questions

Answered from the same tracked data.