Is e14 led bulb profitable to sell on Amazon United States?

The niche generates $179K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the e14 led bulb niche?

21 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in e14 led bulb?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 8.3% — above our launch gate.

When does demand for e14 led bulb peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the e14 led bulb niche?

Listings span $7.49–$28.92; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

e14 led bulb

Worth a look

Shows a thin review moat (158 avg reviews), but high returns (8.3%) keeps it on the watch list.

Review moat

Great158

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$15.33

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.49–$28.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$179K

$179K/yr · 167K searches

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, e14 led bulb is a $179K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e14 led bulb market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $192K–$230K; units × avg price
Conversion rate: 7.0%
Avg BSR: #2,154
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.1%
Avg brand age: 51 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

47%

Top 20: 86%

Open market

40%

Maelsrlg23%
Lamsky12%
GE7%
CTKcom6%
SHUWDKAR6%
Beonllay5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top e14 led bulb search terms

e14 led bulb62K/yr -12.5%5.4% conv.
e14 bulb43K/yr -1.0%5.0% conv.
e14 light bulb22K/yr -4.5%6.3% conv.
e14 candelabra bulb9K/yr -6.1%6.6% conv.
e148K/yr -9.2%2.9% conv.
e14 led bulb dimmable5K/yr -25.4%4.8% conv.
e14 bulbs4K/yr -6.8%6.8% conv.
e14 led4K/yr -41.4%4.4% conv.
e 14 light bulb3K/yr +1.8%6.4% conv.
european light bulbs3K/yr +10.1%2.6% conv.

All search terms

Top e14 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maelsrlg E14 LED Bulb Dimmable 40W Equivalent Filament Clear Glass 4W 400LM Soft White 2700K E14 European Base Light Bulbs Pack of 5

Maelsrlg$16.734.7★86 rev

Suiyueshentou 2-Pack E14 LED Bulb 4W Equivalent 40W Dimmable Warm White 3000K 400LM AC 110V-130V - Replacement for European/Turkish Lamps(Warm White)

GE$8.444.0★144 rev

Lamsky E14 European Base Bulb E14 Base LED Filament Candle Shape Warm White 2700K 400LM 40W Equivalent C35 Clear Glass Torpedo Shape Bullet Top No-Dimmable (2-Pack)

Lamsky$11.374.7★141 rev

CTKcom G45 4W E14 Base Candelabra LED Bulbs Dimmable(4 Pack)-Vintage Edison LED Bulb 40W Equivalent 2700K Warm White Lamp for Home Pendant Lights Sconces Antique Light Fixtures 110V~130V AC

CTKcom$16.054.2★230 rev

Raheem E14 LED Bulb Dimmable 4W 110V 300lm 10-Pack (Warm White 2700k)

Raheem$24.524.6★361 rev

Newest

by launch date

Adzok E14 European Base Bulb 40W Equivalent Filament Clear Warm

Adzok$9.883 rev

4mo ago

SSQY E14 LED Bulb Dimmable 40W Equivalent Filament Clear Glass Soft White 2700K 4W 400LM B11 Bulbs for for Turkish Lamp European Chandeliers 6 Pack

SSQY$16.7711 rev

4mo ago

SORGTBL E14 LED Bulb 4W (40W Equivalent) 6000K Daylight White 400LM 120V E14 European Base Light Bulbs for Cooker Hood Chandelier Refrigerator Salt Lamp (Daylight White 5pcs)

SORGTBL$10.737 rev

7mo ago

E14 LED Bulb AC100V-265V Warm White 2700K 4W T6 C7 European Base 3 Pack

Hylroe$12.7813 rev

1y ago

Adzok E14 European Base Bulb 40W Equivalent Filament Clear Glass 450LM Clear Glass Torpedo Shape Bullet Soft White 2700K for Chandeliers Pendant Ceiling Fan Pack of 6

Adzok$16.7432 rev

1y ago

What buyers say about e14 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Nice & bright”

Size-Overall13%

“Fit perfectly”

Quality-Overall12%

“The quality is solid”

Advertised Vs Actual Product9%

“as advertised works great”

Value For Money7%

“the price is fair”

Efficiency3%

“They also help reduce your energy bill”

Design-Overall3%

“Works as designed”

Durability3%

“Rated for 25,000 hours, they offer long-term reliability and are a solid value for warm, ambient lighting”

Color3%

“the color is nice”

Shape/Style1%

“Perfect for a European style lamp”

What buyers complain about

Durability16%

“They blew out quickly”

Quality-Overall13%

“CRAPPY PRODUCT”

Size-Overall13%

“couldnt find bulbs that fit”

Brightness/Shine/Glow10%

“not as bright as I wish”

Functionality-Overall9%

“Casts a harshe shadow between emitters so if using in a mushroom lamp or similar may not be ideal”

Compatibility-Overall7%

“Dont fit E12 sockets”

Bulb Flicker/Dimming/Color5%

“they do flicker when dimmed”

Color4%

“Not Warm White”

Value For Money4%

“A little pricey”

Top return reasons

Size-Overall62%

Bulb Flicker/Dimming/Color10%

Compatibility-Overall9%

Advertised Vs Actual Product6%

Brightness/Shine/Glow4%

Color3%

Functionality-Overall3%

Defective Material/Parts1%

Socket/Port/Plug0%

Value For Money0%

Common questions

Is e14 led bulb profitable to sell on Amazon United States?: The niche generates $179K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the e14 led bulb niche?: 21 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in e14 led bulb?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 8.3% — above our launch gate.
When does demand for e14 led bulb peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the e14 led bulb niche?: Listings span $7.49–$28.92; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.