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E12 Socket

Fail

Shoppers spend only $63K a year here, so E12 Socket is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$63K/yr90K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
35%top-5 click share · 24 brands · 46 sellers

Flapen Score

E12 Socket against its category

The dotted line is the Tools & Home Improvement average. Past it, E12 Socket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E12 Socket market on Amazon at a glance

Shoppers on Amazon United States searched for E12 Socket 90K times last year and spent an estimated $63K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
6.7%
Market size, estimated
$63Ka year
Peak month
December1.8× the quietest month
Top search term
e12 socket31K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $5.16 to $20.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.46 that is $1K to $3K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$5.16–$20.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #462 within Light Sockets. It carries 640 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#462in Light Sockets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
640per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top E12 Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

46

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

35%

Top 20: 79%

Open market

34%

  • DiCUNO16%
  • ULIKELED13%
  • TWDRTDD10%
  • EMNOOTI10%
  • Creative Hobbies8%
  • SEDY8%

Demand

E12 Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top E12 Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e12 socket31K/yr
  • candelabra socket10K/yr
  • candelabra socket replacement9K/yr
  • e12 base8K/yr
  • e12 light socket9K/yr
  • e12 lamp socket7K/yr
  • e12 bulb socket5K/yr
  • e12 socket base6K/yr
  • candelabra base socket5K/yr

Reviews and returns

What reviews say buyers love and hate about E12 Socket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common E12 Socket questions

Answered from the same tracked data.