Is e12 led bulb profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 44 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the e12 led bulb niche?

33 brands and 50 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in e12 led bulb?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.7%.

When does demand for e12 led bulb peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the e12 led bulb niche?

Listings span $5.86–$34.87; the average listing price is $13.78 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.

e12 led bulb

Worth a look

Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.1M

$3.1M/yr · 3.0M searches

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.86–$34.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.78

avg listing price — sweet spot $15–$100

Review moat

Okay2,114.34

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, e12 led bulb is a $3.1M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e12 led bulb market data

Units sold / yr: 200K–250K; avg 4,000–5,000/product
Revenue / yr: $2.8M–$3.4M; units × avg price
Conversion rate: 7.6%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

33 flat

Sellers

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

34%

Top 20: 81%

Open market

46%

Hizashi14%
Brightever11%
PARTPHONER10%
SerBion7%
MAXvolador7%
FLSNT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top e12 led bulb search terms

e12 led bulb557K/yr -9.4%4.6% conv.
chandelier light bulbs418K/yr -11.9%6.8% conv.
e12 bulb303K/yr +0.6%5.6% conv.
candelabra light bulbs337K/yr -6.5%5.7% conv.
e12 candelabra bulb 40 watt146K/yr -6.3%7.2% conv.
candle light bulbs135K/yr -13.9%5.3% conv.
small light bulb135K/yr -14.6%2.7% conv.
candelabra led light bulbs161K/yr -32.6%4.8% conv.
e12 candelabra bulb 60 watt93K/yr +0.6%6.9% conv.
e12 light bulb101K/yr +0.1%4.8% conv.

All search terms

Top e12 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E12 LED Candelabra Bulbs 40 Watt Equivalent 4W Vintage Candle Light Bulbs Dimmable 470Lm Warm White 2700K B10 Edison Bulb Filament Clear Glass Lamp Bulb for Chandelier Ceiling Fan (5 Packs)

Brightever$9.614.7★1,154 rev

PARTPHONER B11 E12 6W LED Candelabra Bulb 600lm 5000K 6-Pack

PARTPHONER$7.834.6★1,508 rev

60W Candelabra Light Bulbs E12 B10 Clear Candle Base Bulb with Warm White 2700K 600 Lumen Dimmable 120V Incandescent Chandelier Light Bulbs for Pendants Ceiling Fan Wall Sconces (12-Pack)

SerBion$9.934.5★1,145 rev

Hizashi 90+ CRI LED Candelabra Bulb 40W Equivalent E12 LED Bulb Dimmable 2700K Soft Warm White Chandelier Light Bulbs 4W 450LM Flame Tip CA10 Candle Light Bulbs UL Listed - 12 Pack

Hizashi$20.094.6★4,366 rev

FLSNT 60W Equivalent LED Chandelier Light Bulbs Dimmable E12 Base Clear B11 LED Filament Candelabra Bulbs 2700K Soft White 6 Pack

FLSNT$14.644.5★9,229 rev

Newest

by launch date

A15 E12 Small Base LED Light Bulbs 6W Non-dimmable 5000K Daylight 6 Pack

PARTPHONER$8.24220 rev

7mo ago

DAYBETTER Chandelier Light Bulbs Candelabra Light Bulbs 40 Watt Equivalent E12 LED Bulb Dimmable 2700K Soft Warm White 4.5W 400LM Flame Tip Vintage Candle Light Bulb 12 Pack

DAYBETTER$17.32132 rev

9mo ago

Govee E12 Led Bulb Color Changing Candelabra Bulbs 450 LM 80 CRI 4 Pack

Govee$34.871,136 rev

1y ago

GvvooHome E12 Candelabra Bulb 40 watt Equivalent E12 LED Bulb Dimmable Chandelier Light Bulbs B10 Candle Light Bulbs 2700K Soft White 90+CRI 400LM Clear Glass 12 Pack

GvvooHome$17.99755 rev

1y ago

TJOY LED Candelabra Bulbs Dimmable 60W Equivalent Chandelier Light Bulb E12 Small Base 4.5W 2700K Soft Warm White B11 Vintage Filament Clear Glass Candle Light for Ceiling Fan Chandeliers 12Pack

TJOY$18.41832 rev

2y ago

What buyers say about e12 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Bright white”

Value For Money10%

“Amazing value”

Quality-Overall9%

“Excellent product”

Advertised Vs Actual Product7%

“As advertised”

Bulb Flicker/Dimming/Color6%

“Works well with dimmer”

Color5%

“offers an amazing range of colors”

Size-Overall4%

“These bulbs fit”

Efficiency3%

“Works well in our chandelier”

Assembly/Installation2%

“Easy to set up”

Durability2%

“they appear to be durable”

What buyers complain about

Bulb Flicker/Dimming/Color20%

“Flickering”

Durability18%

“failed after two months”

Brightness/Shine/Glow11%

“Too bright”

Quality-Overall9%

“Bad quality”

Connectivity-Overall5%

“Lose connection constantly”

Color5%

“Not white”

Size-Overall3%

“To big”

Flammable3%

“Fire hazard”

Functionality-Overall3%

“One did not work within two days of usage”

Value For Money2%

“Expensive”

Top return reasons

Size-Overall45%

Bulb Flicker/Dimming/Color16%

Brightness/Shine/Glow11%

Color10%

Advertised Vs Actual Product5%

Compatibility-Overall3%