E12 Led Bulb

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

7.6%

Market size, estimated

$3.1Ma year

Peak month

November1.6× the quietest month

Top search term

e12 led bulb557K searches a year

Listings sell for $13.78 on average, from $5.86 to $34.87. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $13.78 that is $55K to $69K a year per listing.

Average price

$13.78under the $15 to $100 sweet spot

Price range

$5.86–$34.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$55K–$69K

Returns

3.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Light Bulbs. It carries 2,114 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#214in Light Bulbs

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,114per listing

Listings tracked

44

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months