Is e12 flickering flame bulb profitable to sell on Amazon United States?

The niche generates $76K/yr across 37 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the e12 flickering flame bulb niche?

25 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in e12 flickering flame bulb?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Color. The return rate is 5.3% — above our launch gate.

When does demand for e12 flickering flame bulb peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the e12 flickering flame bulb niche?

Listings span $6.93–$36.94; the average listing price is $20.17 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.

e12 flickering flame bulb

Worth a look

Shows a sweet-spot price point ($20.17 avg), but a small market ($76K/yr) keeps it on the watch list.

Avg price

Great$20.17

avg listing price — sweet spot $15–$100

Price range

Good$6.93–$36.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good705.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$76K

$76K/yr · 76K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, e12 flickering flame bulb is a $76K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e12 flickering flame bulb market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 5.0%
Avg BSR: #1,551
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 7.5%
Avg brand age: 49 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

43%

Top 20: 81%

Open market

32%

Creative Hobbies15%
Vicstone14%
Hompavo14%
Bitrue14%
HOMOSUM7%
Sunaiony4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top e12 flickering flame bulb search terms

e12 flickering flame bulb31K/yr -3.9%3.9% conv.
e12 flame bulb13K/yr -8.1%3.7% conv.
flicker flame candelabra bulb7K/yr +7.7%3.1% conv.
flickering candelabra light bulbs5K/yr +22.8%3.2% conv.
flickering night light bulbs8K/yr -10.6%5.2% conv.
candelabra flame light bulbs4K/yr +16.3%3.8% conv.
flickering candelabra bulbs9K/yr -10.1%2.5% conv.

All search terms

Top e12 flickering flame bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creative Hobbies A101 Flicker Flame Light Bulb - 3 Watt 130 Volt E12 Candelabra Base Nickel Plated Base - Dances with a Flickering Orange Glow | 5 Pack

Creative Hobbies$7.844.5★2,538 rev

Bitrue LED Flickering Bulbs 3 Modes Flickering Effect E12 Chandelier Base Candle Flicker Bulb Flicker Light Bulbs for Halloween Home Decor (E12-6 Pack)

Bitrue$26.634.5★4,470 rev

Vicstone Flame Light Bulbs E12 Candelabra Realistic Flickering LED Fire Light Bulb Flicker Bulb for Lantern Lamp Chandelier Halloween Christmas Holiday Indoor Outdoor Porch Patio Decorations6

Vicstone$35.564.3★49 rev

HOMOSUM E12 Flickering Flame LED Bulbs Flicker Candelabra Flame Effect Light Bulb for Halloween Christmas Party Decoration 1W 100LM 6Pack

HOMOSUM$33.064.7★48 rev

Vicstone Flame Light Bulbs E12 Realistic Flickering Flame Bulb Clear Glass LED Fire Light Bulb for Halloween Christmas Decorations Candle Chandelier Lantern Porch Indoor Outdoor Use 6 Pack

Vicstone$33.934.5★46 rev

Newest

by launch date

E12 Flickering Flame Light Bulbs C7 Clear Flicker Flame Candelabra Light Replacement Bulbs for Night Light Candles String Lights Indoor and Outdoor 120V 60Hz Flicker Type Bulbs 1W 25 Pack

Jasneniebo$23.7614 rev

4mo ago

Hompavo Upgraded Flame Light Bulbs E12 Chandelier Base Candelabra Flickering Fire Light Bulb Clear Candle Light for Halloween Christmas Party Porch Indoor Outdoor Home Decorations - C35/6 Pack

Hompavo$36.94149 rev

9mo ago

HOMOSUM E12 Flickering Flame Light Bulbs Flicker Candelabra Flame Effect LED Bulb for Halloween Christmas Party Decoration 1W 100LM 2Pack

HOMOSUM$11.649 rev

10mo ago

HOMOSUM E12 Flickering Flame LED Bulbs Flicker Candelabra Flame Effect Light Bulb for Halloween Christmas Party Decoration 1W 100LM 6Pack

HOMOSUM$33.0648 rev

10mo ago

Hompavo Upgraded Flame Light Bulbs E12 Chandelier Base Candelabra Flickering Fire Light Bulb Clear Candle Light for Halloween Christmas Party Porch Indoor Outdoor Home Decorations - C35/2 Pack

Hompavo$18.27149 rev

11mo ago

What buyers say about e12 flickering flame bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“it is bright”

Quality-Overall9%

“Great quality bulbs”

Design-Overall8%

“they have a nice aesthetic”

Bulb Flicker/Dimming/Color7%

“Bulbs are great”

Value For Money7%

“Affordable”

Advertised Vs Actual Product7%

“As described”

Size-Overall4%

“They fit well”

Color3%

“the color is pretty accurate too”

Durability2%

“they are still going strong”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Brightness/Shine/Glow21%

“Not very bright”

Bulb Flicker/Dimming/Color15%

“flicker is not that good”

Color12%

“Not super white”

Durability6%

“Do not last”

Size-Overall5%

“Small base”

Quality-Overall4%

“Cheap”

Value For Money3%

“Hard to recommend even at half the price”

Functionality-Overall3%

“they dont flicker”

Flammable2%

“Burns out fast”

Compatibility-Overall2%

“won't fit in regular outlets”

Top return reasons

Size-Overall35%

Bulb Flicker/Dimming/Color22%

Brightness/Shine/Glow12%

Color10%

Advertised Vs Actual Product8%

Functionality-Overall4%