Is E11 Led Bulb profitable to sell on Amazon United States?

Flapen scores E11 Led Bulb 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $155K a year across 27 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew -4.1% in the last 90 days.

How competitive is the E11 Led Bulb niche on Amazon United States?

14 brands and 17 sellers compete in E11 Led Bulb on Amazon United States. The top 5 E11 Led Bulb products take 49% of clicks, and the top 5 brands take 74%.

What do buyers complain about in E11 Led Bulb?

E11 Led Bulb buyers on Amazon United States complain most about Durability, Bulb Flicker/Dimming/Color, and Brightness/Shine/Glow. Returns run at 5.2% of orders, which is high.

When does demand for E11 Led Bulb peak?

Search demand for E11 Led Bulb on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the E11 Led Bulb niche?

E11 Led Bulb sells for $16.07 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.30 to $27.88. The average product has 614 reviews, the count a new listing must catch up to.

E11 Led Bulb

Maybe

The products selling today average only 4.2★. But demand is soft, at -4.1% this quarter, so E11 Led Bulb is a Maybe.

Filters High Returns

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $155K/yr163K searches / yr
90-day growth: -4.1%search demand this quarter
Competition: 49%top-5 click share · 14 brands · 17 sellers

Flapen Score

E11 Led Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, E11 Led Bulb is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The E11 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for E11 Led Bulb 163K times last year and spent an estimated $155K. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months: 163K
Growth, 90 days vs prior 90: -4.1%
Conversion, latest week: 5.9%
Market size, estimated: $155Ka year
Peak month: January1.4× the quietest month
Top search term: e11 led bulb52K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $8.30 to $27.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.07 that is $4K to $8K a year per listing.

Average price: $16.07inside the $15 to $100 sweet spot
Price range: $8.30–$27.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,245 within Light Bulbs. It carries 614 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 7.9%
Average rank: #1,245in Light Bulbs
Average rating: 4.21 starsAmazon United States average 4.42 stars
Average reviews: 614per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products