Is e11 led bulb profitable to sell on Amazon United States?

The niche generates $155K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the e11 led bulb niche?

14 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in e11 led bulb?

Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 5.2% — above our launch gate.

When does demand for e11 led bulb peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the e11 led bulb niche?

Listings span $8.30–$27.88; the average listing price is $16.07 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.

e11 led bulb

Worth a look

Shows beatable incumbent ratings (4.2★), but soft demand (-4.1% this quarter) keeps it on the watch list.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.07

avg listing price — sweet spot $15–$100

Review moat

Good614.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.30–$27.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$155K

$155K/yr · 163K searches

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, e11 led bulb is a $155K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e11 led bulb market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $161K–$201K; units × avg price
Conversion rate: 5.9%
Avg BSR: #1,245
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 7.9%
Avg brand age: 57 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

21%

Jaenmsa26%
ALIDE20%
Lacnooe13%
Lachesan9%
Comyan5%
DUMILOO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top e11 led bulb search terms

e11 led bulb52K/yr -3.4%5.5% conv.
jde11 120v 100w led23K/yr +4.3%5.7% conv.
e11 bulb19K/yr -7.7%5.1% conv.
e11 led bulb 100w17K/yr -17.7%6.9% conv.
e11 led bulbs5K/yr +24.5%1.9% conv.
mini candelabra led bulb6K/yr -1.8%0.9% conv.
e11 light bulb5K/yr +5.7%4.1% conv.
e115K/yr -2.5%2.9% conv.
jde114K/yr +23.9%6.7% conv.
mini candelabra bulb5K/yr -9.6%2.1% conv.

All search terms

Top e11 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jaenmsa JDE11 120V 100W Halogen Mini Candelabra Bulbs T4 100W JD E11 Bulb 4 Pack (Replacement E11 LED Bulb) 2700K Warm White Dimmable Halogen Bulb T4 for Ceiling Fan Light Chandeliers Table Lamps

Jaenmsa$9.074.5★1,055 rev

ALIDE E11 Led Bulbs JDE11 120V 75W Candelabra Bulbs Equiva Dimmable 2700k

ALIDE$17.604.3★507 rev

Lachesan JDE11 120v 100w E11 Halogen Light Bulb Dimmable T4 Mini Candelabra Base(Replacement E11 Led Bulb) 2700K Warm White for Chandeliers Ceiling Fan Table Lamps Cabinet Lighting 4 Pack

Lachesan$8.304.3★368 rev

Lacnooe E11 LED Bulb Dimmable JDE11 120V 100W Halogen Equivalent T3 T4 Mini Candelabra Base 3000K Warm White 10W 1000 Lumen E11 Bulbs for Ceiling Fans Chandeliers Cabinet Lighting 2 Pack

Lacnooe$16.614.3★446 rev

Lacnooe E11 LED Bulb Dimmable JDE11 120V 75W Halogen Candelabra Bulbs Equivalent T3 T4 Mini Base JD E11 Bulb 3000K Warm White 7W 750LM E11 for Ceiling Fans Chandeliers Cabinet Lighting 4 Pack

Lacnooe$16.644.0★261 rev

Newest

by launch date

DUMILOO E11 Led Bulb Dimmable JDE11 120V 100W Halogen Equivalent T3 T4 Mini Candelabra Base 3000K Warm White 10W 1000lm JD E11 Bulb for Ceiling Fans Chandeliers Cabinet Lighting Pack of 4

DUMILOO$23.341 rev

5mo ago

Lacnooe E11 LED Bulb Dimmable JDE11 120V 100W Halogen Equivalent T3 T4 Mini Candelabra Base 3000K Warm White 10W 1000 Lumen E11 Bulbs for Ceiling Fans Chandeliers Cabinet Lighting 2 Pack

Lacnooe$16.61446 rev

5mo ago

DUMILOO E11 Led Bulb Dimmable JDE11 120V 100W Halogen Equivalent T3 T4 Mini Candelabra Base 6000K Daylight White 10W 1000lm JD E11 Bulb for Ceiling Fans Chandeliers Cabinet Lighting Pack of 4

DUMILOO$23.295 rev

7mo ago

ZSSXOLED E11 LED Bulb 7W Dimmable E11 Mini Candelabra Base 75W Halogen Equivalent T3/T4 JD E11 LED Light Bulb for Chandelier Cabinet Ceiling Fan Decorative Lighting Warm White 3000K (Pack of 2)

ZSSXOLED$9.6896 rev

1y ago

Megereet COB JDE11 LED 12W 6000K Dimmable 100W-120W Halogen Equivalent

Megereet$11.7121 rev

1y ago

What buyers say about e11 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“Bright light bulbs”

Size-Overall14%

“The bulb fit fine and it works”

Advertised Vs Actual Product13%

“Worked as advertised”

Value For Money12%

“Good price”

Bulb Flicker/Dimming/Color6%

“Great heat resistant non flickering little bulbs”

Efficiency5%

“Work great in our fan”

Color5%

“The color is great and very bright”

Quality-Overall4%

“These have decent ratings”

Assembly/Installation4%

“Easy to install”

Ease Of Use2%

“Easy peasy”

What buyers complain about

Durability15%

“Doesn't last”

Bulb Flicker/Dimming/Color13%

“they flicker on”

Brightness/Shine/Glow12%

“Not as bright”

Quality-Overall11%

“HORRIBLE QUALITY”

Functionality-Overall10%

“the bulbs either blow or don't work”

Advertised Vs Actual Product8%

“Inaccurate Color Description. Yellow not white”

Size-Overall3%

“Tiny”

Value For Money3%

“Not the best value for money”

Defective Material/Parts3%

“only one worked”

Color2%

“Dim, not warm. blue in color”

Top return reasons

Size-Overall47%

Bulb Flicker/Dimming/Color14%

Brightness/Shine/Glow11%

Advertised Vs Actual Product7%

Color6%

Compatibility-Overall5%

Functionality-Overall4%