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Dyson Sv28 Filter

Fail

The top 5 brands take 100% of clicks, so Dyson Sv28 Filter is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$99K/yr21K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
95%top-5 click share · 4 brands · 8 sellers

Flapen Score

Dyson Sv28 Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Dyson Sv28 Filter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Sv28 Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Sv28 Filter 21K times last year and spent an estimated $99K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

24.6% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
24.6%
Market size, estimated
$99Ka year
Top search term
dyson sv28 filter8K searches a year

02 · Price

A sale here is worth $19.39.

Listings sell for $19.39 on average, from $14.40 to $24.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.39 that is $5K to $10K a year per listing.

Average price
$19.39inside the $15 to $100 sweet spot
Price range
$14.40–$24.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #77 within Vacuum & Dust Collector Accessories. It carries 1,762 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#77in Vacuum & Dust Collector Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,762per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dyson Sv28 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • wipenow35%
  • Leadaybetter28%
  • Lemige19%
  • FilledwithLove17%

Demand

Dyson Sv28 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Dyson Sv28 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson sv28 filter8K/yr
  • dyson sv47 filter5K/yr
  • dyson sv15 filter4K/yr
  • dyson sv28 filter replacement4K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Sv28 Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
23%of negative reviews mention “Compatibility-Overall”
3.9%of orders come back
“Not compatible - dont buy”
A buyer, on “Compatibility-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dyson Sv28 Filter questions

Answered from the same tracked data.