Dyson Sv28 Filter
FailThe top 5 brands take 100% of clicks, so Dyson Sv28 Filter is a Fail.
- Flapen Score
- 35 / 100Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 4835
- Market size
- $99K/yr21K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 8 sellers
Flapen Score
Dyson Sv28 Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Dyson Sv28 Filter is stronger. Inside it, weaker.
Market
The Dyson Sv28 Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Dyson Sv28 Filter 21K times last year and spent an estimated $99K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 24.6% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 24.6%
- Market size, estimated
- $99Ka year
- Top search term
- dyson sv28 filter8K searches a year
02 · Price
A sale here is worth $19.39.
Listings sell for $19.39 on average, from $14.40 to $24.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.39 that is $5K to $10K a year per listing.
- Average price
- $19.39inside the $15 to $100 sweet spot
- Price range
- $14.40–$24.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #77 within Vacuum & Dust Collector Accessories. It carries 1,762 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #77in Vacuum & Dust Collector Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,762per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dyson Sv28 Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 3,797
- Age
- 3y ago

wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47
- Price
- $17.67
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 6,511
- Age
- 6y ago

wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28
- Price
- $14.40
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02
- Price
- $24.83
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago
Trending
estimated 90-day click momentum
Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 3,797
- Age
- 3y ago

wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28
- Price
- $14.40
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47
- Price
- $17.67
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 6,511
- Age
- 6y ago

3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02
- Price
- $24.83
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch date
wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47
- Price
- $17.67
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28
- Price
- $14.40
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02
- Price
- $24.83
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 3,797
- Age
- 3y ago

Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 6,511
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- wipenow35%
- Leadaybetter28%
- Lemige19%
- FilledwithLove17%
Demand
Dyson Sv28 Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Dyson Sv28 Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dyson sv28 filter8K/yr
- dyson sv47 filter5K/yr
- dyson sv15 filter4K/yr
- dyson sv28 filter replacement4K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Sv28 Filter
We read the reviews and the return reasons for every product selling here.
“Not compatible - dont buy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Sv28 Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









