Is dyson sv28 filter profitable to sell on Amazon United States?

The niche generates $99K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (35/100).

How competitive is the dyson sv28 filter niche?

4 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dyson sv28 filter?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Suction. The return rate is 3.9%.

What does it cost to enter the dyson sv28 filter niche?

Listings span $14.40–$24.83; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.

dyson sv28 filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$14.40–$24.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.39

avg listing price — sweet spot $15–$100

Review moat

Okay1,761.67

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Bad$99K

$99K/yr · 21K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, dyson sv28 filter is a $99K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dyson sv28 filter market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $78K–$97K; units × avg price
Conversion rate: 24.6%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.1%
Avg brand age: 33 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

wipenow35%
Leadaybetter28%
Lemige19%
FilledwithLove17%

Demand

Weekly Amazon search volume, last 30 weeks — -6.0% search growth over the last 90 days.

Open Trend

Top dyson sv28 filter search terms

dyson sv28 filter8K/yr +12.6%23.6% conv.
dyson sv47 filter5K/yr -8.6%21.2% conv.
dyson sv15 filter4K/yr -10.4%24.5% conv.
dyson sv28 filter replacement4K/yr -34.6%29.1% conv.

All search terms

Top dyson sv28 filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack

Leadaybetter$19.644.5★3,797 rev

wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47

wipenow$17.674.5★29 rev

Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02

Lemige$18.754.6★6,511 rev

wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28

wipenow$14.404.6★67 rev

3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02

FilledwithLove$24.834.7★39 rev

Newest

by launch date

wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47

wipenow$17.6729 rev

11mo ago

wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28

wipenow$14.4067 rev

1y ago

3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02

FilledwithLove$24.8339 rev

1y ago

Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack

Leadaybetter$19.643,797 rev

3y ago

Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02

Lemige$18.756,511 rev

6y ago

What buyers say about dyson sv28 filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration23%

“Filter works perfectly”

Size-Overall23%

“Fits good”

Value For Money13%

“Great Value”

Suction7%

“the vacuum works perfectly fine”

Compatibility-Overall7%

“The compatibility is perfect”

Quality-Overall7%

“Great produxt”

Efficiency4%

“Works great”

Advertised Vs Actual Product3%

“As described”

Ease Of Cleaning3%

“my vacuum is cleaning like new again”

Quick Drying2%

“I dont have to wait 24 hours for one to dry”

What buyers complain about

Compatibility-Overall23%

“Not compatible - dont buy”

Size-Overall18%

“They are too big”

Suction11%

“not enough suction”

Filtration9%

“I'm assuming the actual filter part is too thick”

Value For Money4%

“Goof Price”

Functionality-Overall3%

“Skip this - doesn't work”

Heating3%

“Made my vacuum overheat”

Ease Of Cleaning3%

“Have to clean after ONE use”

Thickness3%

“almost like the material of the filter is too thick”

Quality-Overall2%

“Bad Quality Filter”

Top return reasons

Size-Overall66%

Compatibility-Overall18%

Filtration9%

Functionality-Overall2%

Suction1%

Advertised Vs Actual Product1%

Value For Money1%

Wet Cleaning1%

Defective Material/Parts0%

Quality-Overall0%

Common questions

Is dyson sv28 filter profitable to sell on Amazon United States?: The niche generates $99K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (35/100).
How competitive is the dyson sv28 filter niche?: 4 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dyson sv28 filter?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Suction. The return rate is 3.9%.
What does it cost to enter the dyson sv28 filter niche?: Listings span $14.40–$24.83; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.