dyson sv28
Skip itPrices mostly outside the sweet spot ($10.05–$600.24) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$501K$501K/yr · 40K searches
Avg price
Good$172.60avg listing price — sweet spot $15–$100
Review moat
Okay2,085.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Price range
Bad$10.05–$600.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dyson sv28 is a $501K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dyson sv28 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $518K–$690K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
64
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
11%
- bitpixel30%
- Dyson21%
- Lemige16%
- Leadaybetter8%
- SZKEYISN7%
- WYWY.Wide6%
- Open — no brand owns it (4 brands, 11%)
Demand
Weekly Amazon search volume, last 17 weeks — +0.4% search growth over the last 90 days.Top dyson sv28 search terms
- dyson sv479K/yr
- dyson sv289K/yr
- dyson sv27 filter replacement5K/yr
- dyson sv277K/yr
- dyson sv155K/yr
- dyson sv27 filter3K/yr
- dyson sv222K/yr
Top dyson sv28 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
V10 Filter Replacement Compatible with Dyson Cyclone V10 Animal SV27 SV12
bitpixel$13.024.6★129 rev
Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02
Lemige$18.754.6★6,511 rev
Leadaybetter Vacuum Filter Replacements for Dyson V10 Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 SV27 Part No. 969082-01 (2 Pack Filters and 1 Clean Brush)
Leadaybetter$14.514.5★8,379 rev
Dyson V11 Origin Cordless Vacuum 185AW 3 Power Modes Up to 60 Minutes Deep Cleans Hard Floors and Carpets Detangles pet Hair Converts to Handheld
Dyson$413.254.3★3,802 rev
V10 Filter Replacement 2 Pack with 1 Cleaning Brush Compatible with Dyson Cyclone V10 Absolute Animal Motorhead Total Clean SV12 SV27 Cordless Vacuums Replaces 969082-01
SZKEYISN$13.824.9★15 rev
Newest
by launch date
Dyson V15 Detect Origin Cordless Vacuum
Dyson$595.0363 rev
Dyson Cyclone V10 Origin Cordless Vacuum
Dyson$327.81193 rev
2 Pack V10 Filter Replacement for Dyson Cyclone V10 Animal SV27 SV12
Huxowni$10.0524 rev
V10 Filter Replacement 2 Pack with 1 Cleaning Brush Compatible with Dyson Cyclone V10 Absolute Animal Motorhead Total Clean SV12 SV27 Cordless Vacuums Replaces 969082-01
SZKEYISN$13.8215 rev
Lemige Upgrade V11 High Torque Cleaner Head Replacement for Dyson V11 V15
Lemige$53.58303 rev
Trending
90-day click momentum2 Pack V10 Filter Replacement for Dyson Cyclone V10 Animal SV27 SV12
Huxowni$10.055.0★
Dyson V15 Detect Origin Cordless Vacuum
Dyson$595.034.7★
Dyson Cyclone V10 Origin Cordless Vacuum
Dyson$327.814.4★
Leadaybetter Vacuum Filter Replacements for Dyson V10 Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 SV27 Part No. 969082-01 (2 Pack Filters and 1 Clean Brush)
Leadaybetter$14.514.5★
Dust Bin Top Fixed Sealing Ring Compatible with Dyson V11 V15 SV14 SV15 SV22 Vacuum Cleaner Dust Bucket/Dirt Cup Replacement Parts Vacuum Cleaner Repair Accessories
WYWY.Wide$16.974.6★
What buyers say about dyson sv28
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful suction”
“Fit great”
“much less expensive”
“The build quality is exceptional”
“Filters fit and work very well”
“Cleans really well”
“EASY to use”
“cleans the floor well”
“Battery life is okay”
“Lightweight and easy to empty”
What buyers complain about
“Poor durability”
“The suction is not strong enough”
“For this price range this is completely ridiculous”
“POOR QUALITY”
“Bad Battery life”
“did not function correctly”
“can't get clean well enough”
“Constantly clogs”
“Does not fit”
“Returned item listed as new”
Top return reasons
Common questions
- Is dyson sv28 profitable to sell on Amazon United States?
- The niche generates $501K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the dyson sv28 niche?
- 10 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in dyson sv28?
- Top complaints mined from reviews: Durability, Suction, Value For Money. The return rate is 4.3%.
- What does it cost to enter the dyson sv28 niche?
- Listings span $10.05–$600.24; the average listing price is $172.60 (sweet spot $15–$100). The average incumbent carries 2,085 reviews — the moat a new listing must climb.