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Dyna Glo

Fail

Demand is soft, at -79.8% this quarter, so Dyna Glo is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$44K/yr116K searches / yr
90-day growth
-79.8%search demand this quarter
Competition
43%top-5 click share · 7 brands · 42 sellers

Flapen Score

Dyna Glo against its category

The dotted line is the Tools & Home Improvement average. Past it, Dyna Glo is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyna Glo market on Amazon at a glance

Shoppers on Amazon United States searched for Dyna Glo 116K times last year and spent an estimated $44K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -79.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-79.8%
Conversion, latest week
0.2%
Market size, estimated
$44Ka year
Peak month
December4.3× the quietest month
Top search term
dyna glo13K searches a year

02 · Price

A sale here is worth $199.95.

Listings sell for $199.95 on average, from $26.78 to $750.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $199.95 that is $0 to $20K a year per listing.

Average price
$199.95above the $15 to $100 sweet spot
Price range
$26.78–$750.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 33.9% of listings are out of stock. The average listing ranks #277 within Heaters & Accessories. It carries 1,076 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
75%
Out of stock, average day
33.9%
Average rank
#277in Heaters & Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,076per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dyna Glo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 100%

Open market

2%

  • Dyna-Glo52%
  • CaptainGrill14%
  • Mr. Heater10%
  • Uniflasy8%
  • Gcostar8%
  • FORYEYC6%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dyna Glo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Dyna Glo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyna glo13K/yr
  • dyna glo heater32K/yr
  • dyna-glo6K/yr
  • dyna glo propane heater19K/yr
  • dyna-glo propane heater8K/yr
  • dyna-glo heater11K/yr
  • dynaglo heater4K/yr
  • dynaglo propane heater11K/yr
  • dyna glow propane heater4K/yr
  • dyna glow heaters3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyna Glo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Size-Overall”
2.0%of orders come back
“one size does not fit all”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyna Glo questions

Answered from the same tracked data.