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Dw618

Fail

The top 5 brands take 100% of clicks, so Dw618 is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$1.1M/yr256K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
74%top-5 click share · 4 brands · 47 sellers

Flapen Score

Dw618 against its category

The dotted line is the Tools & Home Improvement average. Past it, Dw618 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dw618 market on Amazon at a glance

Shoppers on Amazon United States searched for Dw618 256K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Apr–May–Jun–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.5%
Market size, estimated
$1.1Ma year
Peak month
June3.3× the quietest month
Top search term
bosch router125K searches a year

02 · Price

A sale here is worth $180.59.

Listings sell for $180.59 on average, from $33.30 to $293.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $180.59 that is $45K to $90K a year per listing.

Average price
$180.59above the $15 to $100 sweet spot
Price range
$33.30–$293.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$45K–$90K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Power Tools. It carries 1,741 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Power Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,741per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dw618 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$115K$229K$344K$459K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Bosch89%
  • DEWALT7%
  • Routech2%
  • PORTER-CABLE2%
  • Open — no brand owns it (0%)

Demand

Dw618 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Dw618 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch router125K/yr
  • porter cable router35K/yr
  • router bosch14K/yr
  • bosch 16179K/yr
  • bosch 1617evspk6K/yr
  • bosch 1617 router10K/yr
  • bosch 1617evs6K/yr
  • bosch plunge router7K/yr
  • bosch routers6K/yr
  • porter cable 7518 speedmatic 5 speed router4K/yr

Reviews and returns

What reviews say buyers love and hate about Dw618

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“there is an apparent lack of decent Quality Control”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dw618 questions

Answered from the same tracked data.