Is dusk to dawn sensor profitable to sell on Amazon United States?

The niche generates $467K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the dusk to dawn sensor niche?

33 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in dusk to dawn sensor?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.8%.

When does demand for dusk to dawn sensor peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the dusk to dawn sensor niche?

Listings span $6.77–$30.34; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 1,838 reviews — the moat a new listing must climb.

dusk to dawn sensor

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.77–$30.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.43

avg listing price — sweet spot $15–$100

Market size

Good$467K

$467K/yr · 467K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,838.16

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, dusk to dawn sensor is a $467K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dusk to dawn sensor market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $403K–$537K; units × avg price
Conversion rate: 7.4%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.5%
Avg brand age: 47 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

33 flat

Sellers

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

30%

Top 20: 74%

Open market

56%

ORRGENA11%
J.LUMI10%
RAWILL8%
BN-LINK6%
DEWENWILS6%
Ceoighe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top dusk to dawn sensor search terms

dusk to dawn sensor134K/yr +12.5%5.9% conv.
photocell sensor for outdoor lights61K/yr +7.9%6.2% conv.
photocell37K/yr +9.4%4.9% conv.
photo cell for outdoor lighting37K/yr -5.5%8.0% conv.
light sensor for outdoor lighting38K/yr -12.2%4.8% conv.
photocell sensor19K/yr +25.3%3.5% conv.
outdoor light sensor16K/yr +27.5%2.7% conv.
photo cell16K/yr +1.4%7.1% conv.
dawn to dusk sensor16K/yr +28.3%5.0% conv.
dust to dawn sensor13K/yr +6.9%4.5% conv.

All search terms

Top dusk to dawn sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2-Pack Dusk to Dawn/Day Night Sensor Photoelectric Switch Photo Cell Sensor 110V/120V/220V/240V Input UL Listed IP65 Water-Resistant Photocell for Outdoor Light

ORRGENA$16.724.5★1,754 rev

BN-LINK Outdoor Light Timer with Dusk to Dawn Sensor Weatherproof Dual Grounded Outlets for Christmas/Halloween Decorations 15A 1/2HP ETL Listed

BN-LINK$10.614.3★11,684 rev

J.LUMI YCA1031 Photocell Sensor for Outdoor Lights 120V Dusk to Dawn Light Control with Wall Plate Included Post Eye Button Photocontrol UL Listed

J.LUMI$13.324.6★269 rev

J.LUMI YCA1030 Dusk to Dawn Sensor Hard-Wired Post Eye Photocell Sensor for Outdoor Lights Automatic Light Control Switch UL Listed

J.LUMI$9.624.4★2,393 rev

Suraielec Light Sensor Socket Automatic Dusk to Dawn Light Socket with 360 Sensor Rotation E26 E27 Bulb Base Adapter for Outdoor Lighting UL Listed Black 2 Pack

SURAIELEC$8.974.0★886 rev

Newest

by launch date

1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street

RAWILL$11.85102 rev

8mo ago

SSGP 2Pack Dusk to Dawn Photocell Light Sensor Black Outdoor Lighting Control Switch with Wired Connection

SSGP$9.0017 rev

9mo ago

Dusk to Dawn/Day Night Sensor Greencycle Water Resistant Photocell Sensor

greencycle$9.38447 rev

10mo ago

Dusk to Dawn Sensor for Outdoor Lighting 120-277V Photocell Sensor for Outdoor Light Photoelectric Switch Light Sensor for Outdoor Lighting

PPZ$8.7195 rev

11mo ago

2-Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street

RAWILL$18.08102 rev

1y ago

What buyers say about dusk to dawn sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow17%

“Bright light”

Advertised Vs Actual Product17%

“As advertised”

Quality-Overall11%

“Great product well made”

Efficiency10%

“Works flawlessly”

Value For Money7%

“Good Value”

Assembly/Installation7%

“Zero issues installing”

Alarm/Timer Accuracy5%

“Good timer”

Ease Of Use4%

“Easy to use”

Sensor2%

“Good sensor”

Durability2%

“Easy to use and durable”

What buyers complain about

Durability33%

“Poor durability”

Functionality-Overall20%

“Poor Functionality”

Quality-Overall12%

“Quality is missing”

Defective Material/Parts4%

“All units defective”

Bulb Flicker/Dimming/Color3%

“They flickered the whole time they were screwed in”

Alarm/Timer Accuracy3%

“The timer is no good”

Size-Overall3%

“it's very small in diameter”

Advertised Vs Actual Product2%

“Didnt work as advertised”

Value For Money1%

“am stuck with cost”

Assembly/Installation1%

“Unfortunately I waited to long to install so”

Top return reasons

Functionality-Overall19%

Size-Overall18%

Alarm/Timer Accuracy17%

Bulb Flicker/Dimming/Color7%

Brightness/Shine/Glow6%

Defective Material/Parts6%

Compatibility-Overall5%

Advertised Vs Actual Product5%

Color5%

Socket/Port/Plug3%

Common questions

Is dusk to dawn sensor profitable to sell on Amazon United States?: The niche generates $467K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the dusk to dawn sensor niche?: 33 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in dusk to dawn sensor?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.8%.
When does demand for dusk to dawn sensor peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the dusk to dawn sensor niche?: Listings span $6.77–$30.34; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 1,838 reviews — the moat a new listing must climb.