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Dusk to Dawn Light Bulbs Outdoor

Maybe

Shoppers spend $1.4M a year here. But the average product has 5,436 reviews to catch up to, so Dusk to Dawn Light Bulbs Outdoor is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$1.4M/yr1.3M searches / yr
90-day growth
-0.7%search demand this quarter
Competition
66%top-5 click share · 11 brands · 28 sellers

Flapen Score

Dusk to Dawn Light Bulbs Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Dusk to Dawn Light Bulbs Outdoor is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dusk to Dawn Light Bulbs Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Dusk to Dawn Light Bulbs Outdoor 1.3M times last year and spent an estimated $1.4M. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
7.8%
Market size, estimated
$1.4Ma year
Peak month
November1.8× the quietest month
Top search term
dusk to dawn light bulbs275K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $7.20 to $36.22. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $13.92 that is $84K to $111K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$7.20–$36.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$84K–$111K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Light Bulbs. It carries 5,436 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#209in Light Bulbs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,436per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dusk to Dawn Light Bulbs Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$70K$140K$210K$280K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

19%

  • TORCHSTAR22%
  • Amazon Basics22%
  • SETEN11%
  • GE11%
  • GEPLAD8%
  • Sunco Lighting8%

Demand

Dusk to Dawn Light Bulbs Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dusk to Dawn Light Bulbs Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk to dawn light bulbs275K/yr
  • outdoor light bulbs208K/yr
  • dusk to dawn light bulbs outdoor192K/yr
  • dawn to dusk light bulbs outdoor82K/yr
  • outdoor light bulb66K/yr
  • outdoor light bulbs for porch lights68K/yr
  • dusk to dawn light54K/yr
  • dusk to dawn light bulb40K/yr
  • dusk to dawn outdoor light bulb31K/yr
  • dusk to dawn flood lights outdoor68K/yr

Reviews and returns

What reviews say buyers love and hate about Dusk to Dawn Light Bulbs Outdoor

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
2.5%of orders come back
“Faulty after 1.5 years of use”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dusk to Dawn Light Bulbs Outdoor questions

Answered from the same tracked data.