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51

dusk to dawn light bulbs outdoor

Worth a look

Shows a $1.4M/yr market, but a deep review moat (5,436 avg reviews) keeps it on the watch list.

Market size 85Growth 25Conversion 78Competition 32Returns 61Price range 73Avg price 66Brand share 53Review moat 24Quality gap 25

Market size

Great$1.4M

$1.4M/yr · 1.3M searches

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.20–$36.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.92

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,436.1

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, dusk to dawn light bulbs outdoor is a $1.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dusk to dawn light bulbs outdoor market data

Units sold / yr
100K–125K
avg 6,000–8,000/product
Revenue / yr
$1.4M–$1.7M
units × avg price
Conversion rate
7.8%
Avg BSR
#209
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
146 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

28

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

19%

  • TORCHSTAR22%
  • Amazon Basics22%
  • SETEN11%
  • GE11%
  • GEPLAD8%
  • Sunco Lighting8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
30K20KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Top dusk to dawn light bulbs outdoor search terms

  • dusk to dawn light bulbs275K/yr
  • outdoor light bulbs208K/yr
  • dusk to dawn light bulbs outdoor192K/yr
  • dawn to dusk light bulbs outdoor82K/yr
  • outdoor light bulb66K/yr
  • outdoor light bulbs for porch lights68K/yr
  • dusk to dawn light54K/yr
  • dusk to dawn light bulb40K/yr
  • dusk to dawn outdoor light bulb31K/yr
  • dusk to dawn flood lights outdoor68K/yr
All search terms

Top dusk to dawn light bulbs outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$70K10%$140K15%$210K20%$280K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about dusk to dawn light bulbs outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“Bright Light”

Advertised Vs Actual Product12%

“As advertised”

Quality-Overall10%

“Good quality bulbs”

Value For Money7%

“Great deal”

Efficiency7%

“Works flawlessly”

Bulb Flicker/Dimming/Color4%

“Nice and bright bulbs,”

Assembly/Installation4%

“Ease of setup”

Ease Of Use3%

“Easy to use”

Durability2%

“very durable”

Night Vision2%

“Works great at night”

What buyers complain about

Durability21%

“Faulty after 1.5 years of use”

Bulb Flicker/Dimming/Color18%

“Flickers”

Functionality-Overall15%

“Didn't work”

Quality-Overall9%

“Bad quality”

Brightness/Shine/Glow8%

“It is not bright enough”

Advertised Vs Actual Product3%

“This seems like deceptive marketing”

Color2%

“Wrong color light was sent”

Defective Material/Parts2%

“Defective bulb”

Size-Overall2%

“The bulbs are large”

Value For Money1%

“Not worth the money”

Top return reasons

Size-Overall27%
Bulb Flicker/Dimming/Color22%
Brightness/Shine/Glow16%
Color9%
Functionality-Overall7%
Advertised Vs Actual Product6%
Compatibility-Overall4%
Defective Material/Parts3%
Value For Money2%
Product Condition0%

Common questions

Is dusk to dawn light bulbs outdoor profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the dusk to dawn light bulbs outdoor niche?
11 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in dusk to dawn light bulbs outdoor?
Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Functionality-Overall. The return rate is 2.5%.
When does demand for dusk to dawn light bulbs outdoor peak?
Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the dusk to dawn light bulbs outdoor niche?
Listings span $7.20–$36.22; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 5,436 reviews — the moat a new listing must climb.