Is Dusk to Dawn Led Outdoor Lighting profitable to sell on Amazon United States?

Flapen scores Dusk to Dawn Led Outdoor Lighting 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $375K a year across 57 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew -16.9% in the last 90 days.

How competitive is the Dusk to Dawn Led Outdoor Lighting niche on Amazon United States?

35 brands and 43 sellers compete in Dusk to Dawn Led Outdoor Lighting on Amazon United States. The top 5 Dusk to Dawn Led Outdoor Lighting products take 28% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Dusk to Dawn Led Outdoor Lighting?

Dusk to Dawn Led Outdoor Lighting buyers on Amazon United States complain most about Durability, Functionality-Overall, and Brightness/Shine/Glow. Returns run at 2.7% of orders.

When does demand for Dusk to Dawn Led Outdoor Lighting peak?

Search demand for Dusk to Dawn Led Outdoor Lighting on Amazon United States peaks in Oct–Nov, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Dusk to Dawn Led Outdoor Lighting niche?

Dusk to Dawn Led Outdoor Lighting sells for $30.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.08 to $83.90. The average product has 2,150 reviews, the count a new listing must catch up to.

Dusk to Dawn Led Outdoor Lighting

Maybe

Products sell for $30.11 on average, inside the sweet spot. But demand is soft, at -16.9% this quarter, so Dusk to Dawn Led Outdoor Lighting is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $375K/yr404K searches / yr
90-day growth: -16.9%search demand this quarter
Competition: 28%top-5 click share · 35 brands · 43 sellers

Flapen Score

Dusk to Dawn Led Outdoor Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Dusk to Dawn Led Outdoor Lighting is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Dusk to Dawn Led Outdoor Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Dusk to Dawn Led Outdoor Lighting 404K times last year and spent an estimated $375K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months: 404K
Growth, 90 days vs prior 90: -16.9%
Conversion, latest week: 3.1%
Market size, estimated: $375Ka year
Peak month: November2.1× the quietest month
Top search term: dust to dawn outdoor light71K searches a year

02 · Price

A sale here is worth $30.11.

Listings sell for $30.11 on average, from $8.08 to $83.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $30.11 that is $8K to $15K a year per listing.

Average price: $30.11inside the $15 to $100 sweet spot
Price range: $8.08–$83.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $8K–$15K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Light Bulbs. It carries 2,150 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #183in Light Bulbs
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 2,150per listing
Listings tracked: 57

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 40 months

Products