- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $43K/yr70K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 31%top-5 click share · 30 brands · 149 sellers
Flapen Score
Durham against its category
The dotted line is the Tools & Home Improvement average. Past it, Durham is stronger. Inside it, weaker.
Market
The Durham market on Amazon at a glance
Shoppers on Amazon United States searched for Durham 70K times last year and spent an estimated $43K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $43Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- work bench organizer11K searches a year
02 · Price
A sale here is worth $103.19.
Listings sell for $103.19 on average, from $8.85 to $399.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $103.19 that is $0 to $10K a year per listing.
- Average price
- $103.19above the $15 to $100 sweet spot
- Price range
- $8.85–$399.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #501 within Tool Organizers. It carries 4,628 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 50%
- Out of stock, average day
- 0.7%
- Average rank
- #501in Tool Organizers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,628per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Durham products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Global Industrial Durham Steel Compartment Box Rack 20L x 15-3/4W x 15H
- Price
- $286.12
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 5y ago

Akro-Mils 44-Drawer Plastic Storage Cabinet 20W x 6D x 16H Black
- Price
- $40.07
- Rating
- 4.6/5
- Reviews
- 54,988
- Age
- 16y ago

IRIS USA 44-Drawer Small Parts Storage Cabinet Crafts Made in USA Black
- Price
- $37.47
- Rating
- 4.7/5
- Reviews
- 6,501
- Age
- 8y ago

POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip
- Price
- $60.49
- Rating
- 4.6/5
- Reviews
- 1,478
- Age
- 2y ago

Akro-Mils 24-Drawer Plastic Storage Cabinet 20 W x 6 D x 16 H Black
- Price
- $39.32
- Rating
- 4.6/5
- Reviews
- 54,988
- Age
- 17y ago
Trending
90-day click momentum
Carhartt Womens Durham Knit Overshirt Ash Berry Small
- Price
- $66.43
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

AMERICAN NEEDLE Archive MiLB Durham Bulls Baseball Dad Hat (44747A-DUB-DERO)
- Price
- $28.34
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 10y ago

Durham 113-95 Gray Cold Rolled Steel Large Scoop Box 18 Width x 3 Height x 12 Depth 16 Compartment
- Price
- $41.90
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 14y ago

Durham 030-95 Gray Cold Rolled Steel Storage Cabinet 33-3/4 Width x 12-7/8 Height x 11-3/4 Depth 18 Drawer
- Price
- $226.71
- Rating
- 3.7/5
- Reviews
- 19
- Age
- 14y ago

IRIS USA 64-Drawer Screw Organizer Hardware Storage Made in USA Black
- Price
- $44.59
- Rating
- 4.7/5
- Reviews
- 2,576
- Age
- 8y ago
Newest
by launch date
Carhartt Womens Durham Knit Overshirt Ash Berry Small
- Price
- $66.43
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip
- Price
- $60.49
- Rating
- 4.6/5
- Reviews
- 1,478
- Age
- 2y ago

KJE 30PCS Wall Mounted Storage Bins Plastic Tool Organizer for Garage Storage Screws Nuts Bolts Small Hardware Parts -Black Yellow
- Price
- $29.68
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 2y ago

VEVOR Wall Mounted Storage Rack System 30-Bin Parts Rack Organizer with Wall Panels/Tool Holders/Hooks Garage Plastic Shop Tool Organizer for Nuts Bolts Screws Nails Beads Buttons
- Price
- $43.53
- Rating
- 3.6/5
- Reviews
- 280
- Age
- 2y ago

A-LuGei More Larger Size 69 PCS-5 Size Tool Box Organizer Tray Divider SetBlack Desk Drawer Organizer Bin Garage Organization and Storage Toolbox for Rolling Tool Chest Cart Cabinet WorkBench
- Price
- $27.07
- Rating
- 4.6/5
- Reviews
- 3,047
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
149
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
31%
Top 20: 69%
Open market
34%
- Durham27%
- Akro-Mils12%
- Global Industrial11%
- IRIS USA8%
- POKIPO4%
- KJE4%
Demand
Durham search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Durham search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- work bench organizer11K/yr
- durham metal storage drawers15K/yr
- work bench storage9K/yr
- durham11K/yr
- workbench storage9K/yr
- metal parts organizer8K/yr
- workbench organizers and storage7K/yr
Reviews and returns
What reviews say buyers love and hate about Durham
We read the reviews and the return reasons for every product selling here.
“Runs small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Durham questions
Answered from the same tracked data.









