durham
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$103.19avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,628.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$8.85–$399.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 70K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, durham is a $43K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
durham market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $103K–$129K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #501
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 70%
- Out of stock
- 0.7%
- Avg brand age
- 44 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
149
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
31%
Top 20: 69%
Open market
34%
- Durham27%
- Akro-Mils12%
- Global Industrial11%
- IRIS USA8%
- POKIPO4%
- KJE4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -15.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×
Top durham search terms
- work bench organizer11K/yr
- durham metal storage drawers15K/yr
- work bench storage9K/yr
- durham11K/yr
- workbench storage9K/yr
- metal parts organizer8K/yr
- workbench organizers and storage7K/yr
Top durham products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Global Industrial Durham Steel Compartment Box Rack 20L x 15-3/4W x 15H
Global Industrial$286.124.1★46 rev
Akro-Mils 44-Drawer Plastic Storage Cabinet 20W x 6D x 16H Black
Akro-Mils$40.074.6★54,988 rev
IRIS USA 44-Drawer Small Parts Storage Cabinet Crafts Made in USA Black
IRIS USA$37.474.7★6,501 rev
POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip
POKIPO$60.494.6★1,478 rev
Akro-Mils 24-Drawer Plastic Storage Cabinet 20 W x 6 D x 16 H Black
Akro-Mils$39.324.6★54,988 rev
Newest
by launch date
Carhartt Womens Durham Knit Overshirt Ash Berry Small
Carhartt$66.435 rev
POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip
POKIPO$60.491,478 rev
KJE 30PCS Wall Mounted Storage Bins Plastic Tool Organizer for Garage Storage Screws Nuts Bolts Small Hardware Parts -Black Yellow
KJE$29.68394 rev
VEVOR Wall Mounted Storage Rack System 30-Bin Parts Rack Organizer with Wall Panels/Tool Holders/Hooks Garage Plastic Shop Tool Organizer for Nuts Bolts Screws Nails Beads Buttons
VEVOR$43.53280 rev
A-LuGei More Larger Size 69 PCS-5 Size Tool Box Organizer Tray Divider SetBlack Desk Drawer Organizer Bin Garage Organization and Storage Toolbox for Rolling Tool Chest Cart Cabinet WorkBench
A-LuGei$27.073,047 rev
Trending
90-day click momentumCarhartt Womens Durham Knit Overshirt Ash Berry Small
Carhartt$66.434.6★
AMERICAN NEEDLE Archive MiLB Durham Bulls Baseball Dad Hat (44747A-DUB-DERO)
AMERICAN NEEDLE$28.344.7★
Durham 113-95 Gray Cold Rolled Steel Large Scoop Box 18 Width x 3 Height x 12 Depth 16 Compartment
Durham$41.904.6★
Durham 030-95 Gray Cold Rolled Steel Storage Cabinet 33-3/4 Width x 12-7/8 Height x 11-3/4 Depth 18 Drawer
Durham$226.713.7★
IRIS USA 64-Drawer Screw Organizer Hardware Storage Made in USA Black
IRIS USA$44.594.7★
What buyers say about durham
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality build”
“Heavy duty”
“Excellent value”
“Excellent storage”
“JUST WHAT I WAS LOOKING FOR”
“She is glad with the size”
“easy to use”
“They dont break they dont”
“Well built”
“Easy to install”
What buyers complain about
“Runs small”
“Cheap and flimsy”
“NOT easy to install”
“The build quality is very poor”
“The price may be a bit steep”
“Misleading product”
“poor instructions”
“The material this is made out of is probably the worst”
“Its Heavy”
“poorly welded parts”
Top return reasons
Common questions
- Is durham profitable to sell on Amazon United States?
- The niche generates $43K/yr across 56 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the durham niche?
- 30 brands and 149 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in durham?
- Top complaints mined from reviews: Size-Overall, Strength, Assembly/Installation. The return rate is 2.0%.
- When does demand for durham peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the durham niche?
- Listings span $8.85–$399.99; the average listing price is $103.19 (sweet spot $15–$100). The average incumbent carries 4,628 reviews — the moat a new listing must climb.