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Dura Stilts

Fail

The top 5 products take 100% of clicks, so Dura Stilts is a Fail.

Flapen Score
27
27 / 100
Ranks 9,355 of 9,536 Tools & Home Improvement niches · −21 vs the category median of 48
Market size
$136K/yr26K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Dura Stilts against its category

The dotted line is the Tools & Home Improvement average. Past it, Dura Stilts is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dura Stilts market on Amazon at a glance

Shoppers on Amazon United States searched for Dura Stilts 26K times last year and spent an estimated $136K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
1.2%
Market size, estimated
$136Ka year
Peak month
September2.5× the quietest month
Top search term
dura stilts20K searches a year

02 · Price

A sale here is worth $427.90.

Listings sell for $427.90 on average, from $388.00 to $526.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $427.90 that is $0 to $43K a year per listing.

Average price
$427.90above the $15 to $100 sweet spot
Price range
$388.00–$526.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$43K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,017 within Material Handling. It carries 50 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
40%
Out of stock, average day
10.0%
Average rank
#1,017in Material Handling
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dura Stilts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$20K$41K$61K$82K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bon72%
  • Generic24%
  • SurPro4%

Demand

Dura Stilts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Dura Stilts

We read the reviews and the return reasons for every product selling here.

1.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Dura Stilts questions

Answered from the same tracked data.