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Dura Dressing Tire Coating

Fail

The top 5 brands take 95% of clicks, so Dura Dressing Tire Coating is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$125K/yr111K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
61%top-5 click share · 8 brands · 43 sellers

Flapen Score

Dura Dressing Tire Coating against its category

The dotted line is the Tools & Home Improvement average. Past it, Dura Dressing Tire Coating is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dura Dressing Tire Coating market on Amazon at a glance

Shoppers on Amazon United States searched for Dura Dressing Tire Coating 111K times last year and spent an estimated $125K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
2.6%
Market size, estimated
$125Ka year
Peak month
January1.4× the quietest month
Top search term
duracoat37K searches a year

02 · Price

A sale here is worth $42.98.

Listings sell for $42.98 on average, from $23.59 to $195.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $42.98 that is $4K to $11K a year per listing.

Average price
$42.98inside the $15 to $100 sweet spot
Price range
$23.59–$195.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #598 within Paint & Primer. It carries 1,219 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
74%
Out of stock, average day
1.1%
Average rank
#598in Paint & Primer
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,219per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Dura Dressing Tire Coating products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

3%

  • Brownells66%
  • Generic9%
  • Wheeler8%
  • DURA-COATING TECHNOLOGY7%
  • Eurosoft by Sofft5%
  • Blundstone2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dura Dressing Tire Coating search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dura Dressing Tire Coating search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duracoat37K/yr
  • brownells aluma-hyde ii14K/yr
  • brownells12K/yr
  • alumahyde11K/yr
  • duracoat firearm finish17K/yr
  • duracoat aerosol4K/yr
  • duracoat paint5K/yr
  • alumahyde 24K/yr
  • dura coat4K/yr
  • aluma hyde2K/yr

Reviews and returns

What reviews say buyers love and hate about Dura Dressing Tire Coating

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Advertised Vs Actual Product”
12%of negative reviews mention “Spray/Flow”
0.2%of orders come back
“Can would not spray”
A buyer, on “Spray/Flow”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dura Dressing Tire Coating questions

Answered from the same tracked data.