Dummy Door Handles

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

4.0%

Market size, estimated

$191Ka year

Top search term

dummy door handles77K searches a year

Listings sell for $22.65 on average, from $4.68 to $87.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.65 that is $6K to $11K a year per listing.

Average price

$22.65inside the $15 to $100 sweet spot

Price range

$4.68–$87.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

5.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #139 within Door Hardware & Locks. It carries 768 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#139in Door Hardware & Locks

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

768per listing

Listings tracked

64

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months