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Duct Insulation

Fail

The top 5 brands take 90% of clicks, so Duct Insulation is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$178K/yr172K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
61%top-5 click share · 8 brands · 93 sellers

Flapen Score

Duct Insulation against its category

The dotted line is the Tools & Home Improvement average. Past it, Duct Insulation is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duct Insulation market on Amazon at a glance

Shoppers on Amazon United States searched for Duct Insulation 172K times last year and spent an estimated $178K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
2.6%
Market size, estimated
$178Ka year
Peak month
July2.8× the quietest month
Top search term
duct insulation34K searches a year

02 · Price

A sale here is worth $39.71.

Listings sell for $39.71 on average, from $6.92 to $138.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $39.71 that is $4K to $10K a year per listing.

Average price
$39.71inside the $15 to $100 sweet spot
Price range
$6.92–$138.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Ducting. It carries 1,052 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#231in Ducting
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,052per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Duct Insulation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$53K$71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

93

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Frost King40%
  • Trade Winds19%
  • INSULATION MARKETPLACE13%
  • DEMEDO10%
  • JOHNS MANVILLE INTL8%
  • VIVOSUN4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Duct Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Duct Insulation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duct insulation34K/yr
  • duct insulation wrap25K/yr
  • hvac insulation wrap17K/yr
  • duct wrap insulation14K/yr
  • hvac insulation10K/yr
  • duct wrap11K/yr
  • ac duct insulation7K/yr
  • hvac duct insulation8K/yr
  • duct liner5K/yr
  • air handler insulation3K/yr

Reviews and returns

What reviews say buyers love and hate about Duct Insulation

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
2.6%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Duct Insulation questions

Answered from the same tracked data.