drywall hawk
Worth a lookShows a sweet-spot price point ($30.31 avg), but soft demand (-32.6% this quarter) keeps it on the watch list.
Avg price
Incredible$30.31avg listing price — sweet spot $15–$100
Price range
Great$14.15–$69.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great141.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 34K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, drywall hawk is a $91K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
drywall hawk market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $61K–$76K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 3.3%
- Avg brand age
- 55 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
60
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
37%
- Biaungdo18%
- MARSHALLTOWN11%
- HARSKIYER10%
- Goldblatt9%
- Konvixon8%
- LEVEL56%
Demand
Weekly Amazon search volume, last 24 weeks — -32.6% search growth over the last 90 days.Top drywall hawk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biaungdo Aluminum Plaster Hawk 12 Inch Mortar Board Holder
Biaungdo$14.544.6★34 rev
HARSKIYER Aluminum Plastering Hawk 12in Soft Grip Handle Mortar Board
HARSKIYER$14.514.5★21 rev
Goldblatt Drywall Tool Kit with 13Aluminum Hawk & 6 Joint Knife
Goldblatt$31.574.6★411 rev
Konvixon 2PCS Drywall Hand Tool Kit for Drywall Plaster and Concrete
Konvixon$34.074.6★22 rev
MARSHALLTOWN Drywall Hawk 13 Inch Aluminum Blade Assembled in the USA
MARSHALLTOWN$28.914.7★1,038 rev
Newest
by launch date
MCSDFN Aluminum Plaster Hawk 12 Inch Drywall Hawk with Ergonomics Handle Plaster Mortar Board Holder Finishing Plastering Tool Professional Stucco Tool
MCSDFN$14.203 rev
Masonry Hawk Aluminium Plastering Hawk Plaster Mortar Board Holder Finishing Plastering Tool with Soft Grip Handle Home Paint Finishing Plaster Tool(SIZE:1PC)
Frandilo$14.1514 rev
Rhibak Drywall Hand Tools Kit Drywall Knife Set with Putty Knives Taping Knives Aluminum Hawk Mud Pan Flat Finishing Trowel Multi-Fuctional Paniter Scraper
Rhibak$55.3477 rev
Konvixon 2PCS Drywall Hand Tool Kit for Drywall Plaster and Concrete
Konvixon$34.0722 rev
POWERTEC Premium Drywall Hand Tool Kit 12 Aluminum Hawk & 6 Stainless Steel Joint Knife (72178)
POWERTEC$14.741 rev
Trending
90-day click momentum
MARSHALLTOWN Drywall Hawk 14 Inch Magnesium Blade Assembled in the USA
MARSHALLTOWN$69.134.6★
MARSHALLTOWN Drywall Hawk 14 Inch Aluminum Blade DuraSoft Handle Masonry Hawk Callus Preventer Assembled in the USA 6D
MARSHALLTOWN$41.554.6★
MCSDFN Aluminum Plaster Hawk 12 Inch Drywall Hawk with Ergonomics Handle Plaster Mortar Board Holder Finishing Plastering Tool Professional Stucco Tool
MCSDFN$14.205.0★
DEWALT 13 Drywall Hawk w/Soft Grip Handle | Aircraft-Grade Aluminum Hard-Coat Anodized
DEWALT$44.554.6★
HARSKIYER Aluminum Plastering Hawk 12in Soft Grip Handle Mortar Board
HARSKIYER$14.514.5★
What buyers say about drywall hawk
What buyers praise and complain about, mined from review topics.What buyers love
“Good assortment, quality tools”
“For the price”
“it was easy to use”
“it works exactly as intended”
“The construction is pretty good”
“Easy to keep clean”
“comfortable”
“All the tools have a comfortable grip”
“It lightweight and comfortable”
“Worked perfectly”
What buyers complain about
“Horrible craftsmanship and no quality control”
“As other reviews have said - the edges are crazy sharp”
“Material: The plastic feels cheap and flimsy”
“Didnt attach to hawk”
“they were loose”
“This is a molded plastic accessory priced higher than many full drywall hawks”
“PLASTER HAWK DOWN”
“The sized is great though its heavier than other comparable hawk I own”
“Deceptive Advertising & Poor Quality – Avoid”
“The surface around them is rough instead of smooth”
Top return reasons
Common questions
- Is drywall hawk profitable to sell on Amazon United States?
- The niche generates $91K/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the drywall hawk niche?
- 19 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in drywall hawk?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Material Quality. The return rate is 2.4%.
- What does it cost to enter the drywall hawk niche?
- Listings span $14.15–$69.13; the average listing price is $30.31 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.