drylok masonry waterproofer
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$64.86avg listing price — sweet spot $15–$100
Review moat
Good600.04avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Price range
Okay$11.10–$283.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$74K$74K/yr · 97K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, drylok masonry waterproofer is a $74K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
drylok masonry waterproofer market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 70%
- Out of stock
- 2.6%
- Avg brand age
- 76 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
93
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
18%
- Drylok35%
- KILZ14%
- UGL13%
- ugl10%
- Tufinein5%
- INSL-X5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +4.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.5×
Top drylok masonry waterproofer search terms
- drylok27K/yr
- drylok extreme masonry waterproofer14K/yr
- drylock extreme waterproofer11K/yr
- drylock10K/yr
- dry lock concrete sealer6K/yr
- drylock paint6K/yr
- drylok paint6K/yr
- drylok masonry waterproofer5K/yr
- dry lock5K/yr
- drylok extreme4K/yr
Top drylok masonry waterproofer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KILZ Basement and Masonry Waterproofing Paint White Interior/Exterior for Concrete Brick & Cinder Block Walls 1 Gallon
KILZ$36.064.7★1,237 rev
UGL Drylok 28613 1gal White Extreme Concrete & Masonry Waterproofer - 2ct. Case
UGL$137.221.7★3 rev
Drylok Clear Latex Masonry Waterproof Sealer 1 gal.
Drylok$47.515.0★1 rev
![Drylok 1 Gallon Latex Base Masonry Waterproofer [Set of 2] Color: White](https://m.media-amazon.com/images/I/512dj3pxX5L.jpg)
Drylok 1 Gallon Latex Base Masonry Waterproofer [Set of 2] Color: White
ugl$91.064.1★33 rev
UGL 30507 10.5 Oz Drylok Masonry Crack Filler (pack of 2)
Drylok$16.974.6★604 rev
Newest
by launch date
Waterproof Sealant - 35oz Water-Based Transparent Waterproof Coating Invisible Water Proof Agent Indoor & Outdoor Anti-Leakage Water Sealant for Roofs Walls Bathroom Kitchen Terraces Garden
Limino$19.62132 rev
YKF Transparent Waterproof Sealant 12 Oz Clear Water-Based Leak Repair Coating for Roof Wall Bathroom Shower Kitchen Concrete Wood Metal Indoor & Outdoor
YKF$13.75578 rev
Transparent Waterproof Coating TUFINEIN 35oz Invisible Waterproof Agent Indoor & Outdoor Sealant Water-Based Clear Sealant Roofs Walls Garden Terraces
Tufinein$24.102,317 rev
Drylok 43813 Concrete Floor Paint Non-Slip Dark Tint Base Gallon - Quantity 1
Drylok$54.651 rev
UGL Drylok 28613 1gal White Extreme Concrete & Masonry Waterproofer - 2ct. Case
UGL$137.223 rev
Trending
90-day click momentum
Dri-Dek 3x12 Interlocking Roll (Yellow)
Dri-Dek$283.944.8★
Drylok Clear Latex Masonry Waterproof Sealer 1 gal.
Drylok$47.515.0★
YKF Transparent Waterproof Sealant 12 Oz Clear Water-Based Leak Repair Coating for Roof Wall Bathroom Shower Kitchen Concrete Wood Metal Indoor & Outdoor
YKF$13.754.3★
Drylok Low Gloss White Latex Waterproof Sealer 1 gal.
United Gilsonite$77.325.0★
Waterproof Sealant - 35oz Water-Based Transparent Waterproof Coating Invisible Water Proof Agent Indoor & Outdoor Anti-Leakage Water Sealant for Roofs Walls Bathroom Kitchen Terraces Garden
Limino$19.624.3★
What buyers say about drylok masonry waterproofer
What buyers praise and complain about, mined from review topics.What buyers love
“Good output”
“Water proof”
“Works as advertised”
“Easy to use”
“Good for DIY to repair leaking bathroom”
“Worked for me”
“Excellent value for the money”
“the paint surface is also very durable”
“Great buy, works well and leaves great coverage and helps reduce mold and moisture in bathroom”
“Very durable and waterproof”
What buyers complain about
“I did not receive this product Transparent water proof coating”
“Smaller than expected”
“Kept clogging up sprayer”
“I bought a different waterproofing coating a few years back and wound up returning it because it turned white, goopy and peeled off on my outdoor resin water fountain within one week”
“cant find it cheaper”
“POOR QUALITY”
“It was white”
“Would not dosolve no matter what”
“I have a small leak”
“Dont put it on too thick as it will crumble”
Top return reasons
Common questions
- Is drylok masonry waterproofer profitable to sell on Amazon United States?
- The niche generates $74K/yr across 27 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the drylok masonry waterproofer niche?
- 14 brands and 93 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in drylok masonry waterproofer?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Spray/Flow. The return rate is 2.2%.
- When does demand for drylok masonry waterproofer peak?
- Demand peaks in Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the drylok masonry waterproofer niche?
- Listings span $11.10–$283.94; the average listing price is $64.86 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.