Drylok Masonry Waterproofer

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

1.2%

Market size, estimated

$74Ka year

Peak month

July2.5× the quietest month

Top search term

drylok27K searches a year

Listings sell for $64.86 on average, from $11.10 to $283.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.86 that is $0 to $6K a year per listing.

Average price

$64.86inside the $15 to $100 sweet spot

Price range

$11.10–$283.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #586 within Paint & Primer. It carries 600 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

48%

Out of stock, average day

2.6%

Average rank

#586in Paint & Primer

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

600per listing

Listings tracked

27

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months