Dry Erase Paint
FailThe top 5 brands take 97% of clicks, so Dry Erase Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $96K/yr75K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 59 sellers
Flapen Score
Dry Erase Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Dry Erase Paint is stronger. Inside it, weaker.
Market
The Dry Erase Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Erase Paint 75K times last year and spent an estimated $96K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $96Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- dry erase paint24K searches a year
02 · Price
A sale here is worth $51.13.
Listings sell for $51.13 on average, from $8.12 to $195.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $51.13 that is $5K to $13K a year per listing.
- Average price
- $51.13inside the $15 to $100 sweet spot
- Price range
- $8.12–$195.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #251 within Paint & Primer. It carries 1,583 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 7.1%
- Average rank
- #251in Paint & Primer
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 1,583per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dry Erase Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 241140 Specialty Dry Erase Brush-On Paint Kit White
- Price
- $39.37
- Rating
- 4.2/5
- Reviews
- 1,837
- Age
- 19y ago

Rust-Oleum 241140-2PK Specialty Dry Erase Brush-On Paint Kit White 2 Pack
- Price
- $79.62
- Rating
- 4.2/5
- Reviews
- 1,837
- Age
- 9y ago

Krylon Dry Erase Brush-On Paint 1 Quart White
- Price
- $35.89
- Rating
- 3.7/5
- Reviews
- 733
- Age
- 9y ago

Smark Clear Dry Erase Paint 200 Sq Foot Kit - Dry Erase Multi-Surface Whiteboard Paint for the Classroom Office Home Bedroom Playroom & More - Perfect for Walls Desks Tables & More
- Price
- $195.56
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10y ago

HAMIGAR Whiteboard Sticker for Wall 18 x 79 Dry Erase Board Wallpaper Peel and Stick White Board Stick on Wall Contact Paper Adhesive Poster Board Whiteboard with 1 Marker
- Price
- $12.35
- Rating
- 4.3/5
- Reviews
- 3,082
- Age
- 6y ago
Trending
90-day click momentum
Krylon Dry Erase Paint Gloss White 12 oz
- Price
- $20.59
- Rating
- 3.7/5
- Reviews
- 733
- Age
- 11y ago

Smark Clear Dry Erase Paint 200 Sq Foot Kit - Dry Erase Multi-Surface Whiteboard Paint for the Classroom Office Home Bedroom Playroom & More - Perfect for Walls Desks Tables & More
- Price
- $195.56
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10y ago

Rust-Oleum 241140-2PK Specialty Dry Erase Brush-On Paint Kit White 2 Pack
- Price
- $79.62
- Rating
- 4.2/5
- Reviews
- 1,837
- Age
- 9y ago

Rust-Oleum 241140 Specialty Dry Erase Brush-On Paint Kit White
- Price
- $39.37
- Rating
- 4.2/5
- Reviews
- 1,837
- Age
- 19y ago

Krylon Dry Erase Brush-On Paint 1 Quart White
- Price
- $35.89
- Rating
- 3.7/5
- Reviews
- 733
- Age
- 9y ago
Newest
by launch date
Nortix Dry Erase Wallpaper Whiteboard Paper for Wall White Board Sticker Roll for Wall Dry Erase Contact Paper Stain-Proof Wall Decal Perfect Replacement for White Board (4x8ft)
- Price
- $52.99
- Rating
- 4.2/5
- Reviews
- 589
- Age
- 4y ago

HAMIGAR Whiteboard Sticker for Wall 18 x 79 Dry Erase Board Wallpaper Peel and Stick White Board Stick on Wall Contact Paper Adhesive Poster Board Whiteboard with 1 Marker
- Price
- $12.35
- Rating
- 4.3/5
- Reviews
- 3,082
- Age
- 6y ago

Self Adhesive White Board Paper - Dry Erase Wall Stickers Roll 17.7 x 78.7 (6.5 Feet) Message Board Wallpaper Decal for School/Office/Home/Kid/Art/Decorations Safe for Adults & Kids with 4 Markers
- Price
- $8.12
- Rating
- 4.1/5
- Reviews
- 1,848
- Age
- 7y ago

Rust-Oleum 241140-2PK Specialty Dry Erase Brush-On Paint Kit White 2 Pack
- Price
- $79.62
- Rating
- 4.2/5
- Reviews
- 1,837
- Age
- 9y ago

Krylon Dry Erase Brush-On Paint 1 Quart White
- Price
- $35.89
- Rating
- 3.7/5
- Reviews
- 733
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Rust-Oleum53%
- Krylon21%
- Smark10%
- HAMIGAR10%
- Gretess4%
- Nortix3%
- Open — no brand owns it (0%)
Demand
Dry Erase Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.1×
Search terms
Top Dry Erase Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dry erase paint24K/yr
- whiteboard paint21K/yr
- white board paint16K/yr
- dry erase paint for wall5K/yr
- dry erase board paint4K/yr
- whiteboard paint for walls3K/yr
- whiteboard paint dry erase2K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Erase Paint
We read the reviews and the return reasons for every product selling here.
“It doesn't stick well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Erase Paint questions
Answered from the same tracked data.









