Is drill press profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the drill press niche?

19 brands and 56 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in drill press?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.5%.

When does demand for drill press peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the drill press niche?

Listings span $36.67–$649.71; the average listing price is $167.29 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.

drill press

Worth a look

Shows a $2.4M/yr market, but prices mostly outside the sweet spot ($36.67–$649.71) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 1.2M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good794.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$167.29

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$36.67–$649.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, drill press is a $2.4M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

drill press market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $2.1M–$2.5M; units × avg price
Conversion rate: 1.3%
Avg BSR: #24
Page quality: 0%
Prime: 77%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

28%

WEN35%
Dremel10%
Skil9%
VEVOR8%
Milescraft6%
Bucktool4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top drill press search terms

drill press722K/yr -11.8%0.9% conv.
mini drill press93K/yr -17.9%0.8% conv.
benchtop drill press49K/yr +21.0%0.9% conv.
wen drill press51K/yr -7.3%1.5% conv.
small drill press30K/yr -11.8%1.0% conv.
dremel drill press31K/yr +0.0%4.8% conv.
bench drill press27K/yr -4.6%1.1% conv.
drill presses23K/yr -2.9%0.3% conv.
taladro de banco19K/yr -6.2%0.2% conv.
bench top drill press15K/yr +4.1%0.9% conv.

All search terms

Top drill press products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WEN 2.3-Amp 8-Inch 5-Speed Cast Iron Benchtop Drill Press (4206T)

WEN$100.274.5★780 rev

Dremel Drill Press Rotary Tool Workstation Stand with Wrench - Mini Portable Press & Tool Holder - 2-Inch Depth - Ideal for Drilling Perpendicular and Angled Holes - 220-01

Dremel$43.134.6★6,946 rev

SKIL 6.2 Amp 10 In. 5-Speed Benchtop Drill Press with Laser Alignment & Work Light - DP9505-00

Skil$192.194.3★515 rev

WEN 12-Inch Benchtop Drill Press 6.2-Amp Variable Speed Motor with Cast Iron Construction Laser and LED Work Light (DP1263V)

WEN$304.414.6★89 rev

VEVOR 8 in Benchtop Drill Press 2.5A Induction Motor Tabletop Drilling Machine with 750/1140 / 1740/2340 / 3200 RPM Adjustable Speed 0-45 Tilting Worktable LED Work Light for Wood Metal

VEVOR$88.984.6★145 rev

Newest

by launch date

QD-KYOHO 8 Benchtop Drill Press - 3.1A Motor Drill Press Heavy-Duty Cast Iron Head - Bench Drill Press 5 Speed Adjustable (620-3100 RPM) - 0-45Tilting&Height Adjustable Table Drill Presses

QD-KYOHO$141.0911 rev

3mo ago

DeWalt 10 Drill Press 7.0 AMP Motor 3.5 Spindle Travel Five Speed Integrated LED Worklight

DEWALT$270.621 rev

4mo ago

Upgrade Mini Benchtop Drill Press 110V 340W Portable Electric Mini Bench Drill Press Metal Wooden DIY Jewelry Making Crafts Tool w/ 3-Level Speed Adjustment for DIY

Mahugde$36.677 rev

7mo ago

QD-KYOHO 10-Inch Benchtop Drill Press- Variable Speed 50-3000 RPM Bench Drill Press Cast Iron Table & Base 6.2-Amp Drill Presses With Laser And LED Work Light 0.4 kW Variable Frequency Drive (white)

QD-KYOHO$543.5810 rev

9mo ago

bellaDimora Mini Benchtop Drill Press

bellaDimora$146.1027 rev

10mo ago

What buyers say about drill press

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Great deal”

Quality-Overall18%

“Great tool to own”

Ease Of Use7%

“it went very smoothly with no issues”

Advertised Vs Actual Product6%

“Works as described”

Strength6%

“Seems to have plenty of power”

Precision Of Cut6%

“it'll cut through hardwood or thin metal without any trouble”

Design-Overall4%

“Decent Design,”

Size-Overall4%

“The perfect size for my shop”

Pressure2%

“nice bench drill press”

Measurement/Reading Accuracy2%

“It delivers precise”

What buyers complain about

Quality-Overall13%

“lacking in quality of construction”

Size-Overall11%

“actually it's just a shell with a small”

Durability7%

“This Product Will Break”

Measurement/Reading Accuracy6%

“Not for precision work”

Instructions/User Manual/Troubleshooting5%

“Typical poor instructions”

Assembly/Installation4%

“Some assembly issues”

Functionality-Overall4%

“Useless or Defective”

Advertised Vs Actual Product4%

“Here are the technical details missing from the listing”

Ease Of Use4%

“hard to hold the piece being drilled”

Material Quality2%

“If you are planning to drill hard material do not buy this to do the job-you will be very, very disappointed”

Top return reasons

Size-Overall24%

Defective Material/Parts14%

Functionality-Overall12%

Mechanism Issues8%

Advertised Vs Actual Product7%

Product Condition5%

Compatibility-Overall5%

Value For Money4%

Quality-Overall3%

Assembly/Installation2%

Common questions

Is drill press profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the drill press niche?: 19 brands and 56 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in drill press?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.5%.
When does demand for drill press peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the drill press niche?: Listings span $36.67–$649.71; the average listing price is $167.29 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.