Is drill index profitable to sell on Amazon United States?

The niche generates $461K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the drill index niche?

21 brands and 131 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in drill index?

Top complaints mined from reviews: Quality-Overall, Durability, Sharpness. The return rate is 1.1%.

When does demand for drill index peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the drill index niche?

Listings span $7.26–$306.07; the average listing price is $88.93 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.

drill index

Worth a look

Shows low returns (1.1%), but soft demand (-7.1% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$88.93

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Market size

Good$461K

$461K/yr · 148K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,365.48

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.26–$306.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, drill index is a $461K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

drill index market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $534K–$711K; units × avg price
Conversion rate: 3.5%
Avg BSR: #299
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 1.1%
Avg brand age: 68 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

131

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

40%

Top 20: 80%

Open market

25%

Norseman34%
Drill America15%
DEWALT8%
SEDIANAS7%
MACXCOIP7%
Viking Drill & Tool4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top drill index search terms

drill index44K/yr -2.5%3.9% conv.
norseman drill bit set18K/yr +8.7%2.2% conv.
drill bit index20K/yr -8.5%2.9% conv.
norseman drill bits19K/yr -14.5%1.1% conv.
drill index set13K/yr -16.6%3.7% conv.
norseman8K/yr +1.1%0.3% conv.
viking drill bits6K/yr -14.5%1.5% conv.
drill index empty7K/yr -26.8%4.3% conv.
machinist drill bit set6K/yr -11.8%2.2% conv.
viking drill bit set4K/yr -22.1%1.6% conv.

All search terms

Top drill index products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Norseman Drill Bits 44170 Ultra Dex Type 240-UB 135 Degree Split Point Magnum Super Premium Jobber Drill Set (29 Piece)

Norseman$115.944.7★968 rev

Norseman 22903 1/16 in. - 1/2 in. Super Premium Black and Gold Oxide Hi-Molybdenum Steel Drill Bit Set 29-Piece grey

Norseman$182.994.6★324 rev

Drill America Drill Bit Index/Case 1/16-1/2 by 64ths (29 Sizes) 10550

Drill America$16.064.6★2,028 rev

Drill America - KFD29J-PC 29 Piece Heavy Duty High Speed Steel Drill Bit Set with Black and Gold Finish in Round Case (1/16 - 1/2 x 64ths) KFD Series

Drill America$73.824.5★1,196 rev

Cobalt Drill Bit Set - 115Pcs M35 High Speed Steel Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2 A-Z #1-#60

SEDIANAS$124.514.5★65 rev

Newest

by launch date

Cobalt Drill Bit Set - 115Pcs M35 High Speed Steel Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2 A-Z #1-#60

SEDIANAS$124.5165 rev

11mo ago

Cobalt Drill Bit Set - 29Pcs M35 High Speed Steel Twist Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2

SEDIANAS$56.0692 rev

11mo ago

Norseman/CTD Norseman Vortex 29 Piece Drill Bit Index Blaze Orange

Norseman/CTD$214.935 rev

2y ago

HIDOTOL 115PCS Cobalt Drill Bit Set M35 HSS for Hardened Steel Fractional 1/16-1/2 Letter A - Z Wire #1 - #60 with Indexed Metal Case

HIDOTOL$134.2380 rev

3y ago

GMTOOLS 29Pcs Cobalt Drill Bit Set 135 Degree Tip High Speed Steel with Black and Gold Finish Stainless Steel Plastic and Wood with Metal Indexed Storage Case 1/16-1/2

GMTOOLS$39.502,551 rev

3y ago

What buyers say about drill index

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality set”

Value For Money16%

“Great deal”

Advertised Vs Actual Product9%

“As advertised”

Durability8%

“The construction is very durable and strong”

Precision Of Cut6%

“The bits do cut well”

Sharpness6%

“Nice and sharp”

Strength5%

“Very sturdy case well made”

Size-Overall3%

“Good size”

Material Quality2%

“Works ok for soft materials”

Ease Of Use2%

“easy to find”

What buyers complain about

Quality-Overall33%

“Expensive for the quality but”

Durability15%

“Broke first use”

Sharpness6%

“Not sharp or poorly made”

Strength5%

“Weak Bits”

Size-Overall4%

“size scale is off-set”

Product Condition3%

“Used and one bit broken”

Precision Of Cut3%

“Use cutting oil and a slow speed and these drill bits would go through Captain Americas shield like butter”

Material Quality3%

“which might seem like a step up from plastic”

Advertised Vs Actual Product2%

“Deceptive advertising, delivers round shank, not 3-flat shank drill bits”

Ease Of Use2%

“bits fall out on the bottom then its very tough to get them out”

Top return reasons

Compatibility-Overall21%

Size-Overall20%

Defective Material/Parts17%

Value For Money9%

Advertised Vs Actual Product8%

Functionality-Overall5%

Durability4%

Quality-Overall3%

Sharpness3%