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Drill Guide

Maybe

Products sell for $63.77 on average, inside the sweet spot. But the top 5 products take 68% of clicks, so Drill Guide is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$1.4M/yr622K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
68%top-5 click share · 19 brands · 41 sellers

Flapen Score

Drill Guide against its category

The dotted line is the Tools & Home Improvement average. Past it, Drill Guide is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drill Guide market on Amazon at a glance

Shoppers on Amazon United States searched for Drill Guide 622K times last year and spent an estimated $1.4M. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
3.4%
Market size, estimated
$1.4Ma year
Peak month
January1.7× the quietest month
Top search term
drill guide212K searches a year

02 · Price

A sale here is worth $63.77.

Listings sell for $63.77 on average, from $7.96 to $236.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $63.77 that is $64K to $80K a year per listing.

Average price
$63.77inside the $15 to $100 sweet spot
Price range
$7.96–$236.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$64K–$80K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #240 within Jig Accessories. It carries 1,203 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#240in Jig Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,203per listing
Listings tracked
25

04 · Newcomers

Amazon counts 9 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Drill Guide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$68K$136K$205K$273K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

41

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 95%

Open market

19%

  • Milescraft37%
  • Kreg30%
  • Richelieu5%
  • Big Gator Tools3%
  • SpeTool3%
  • TJCYGO2%

Demand

Drill Guide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Drill Guide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drill guide212K/yr
  • portable drill guide63K/yr
  • portable drill press56K/yr
  • drill guide for straight holes53K/yr
  • drill block27K/yr
  • drill jig for straight holes20K/yr
  • drill jig21K/yr
  • ujk drill guide20K/yr
  • drill bit guide17K/yr
  • milescraft drill guide19K/yr

Reviews and returns

What reviews say buyers love and hate about Drill Guide

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Measurement/Reading Accuracy”
2.2%of orders come back
“Do not buy for accuracy”
A buyer, on “Measurement/Reading Accuracy”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Drill Guide questions

Answered from the same tracked data.