Is Drill and Impact Driver Combo profitable to sell on Amazon United States?

Flapen scores Drill and Impact Driver Combo 42 out of 100 on Amazon United States, a Fail. Shoppers spend $23.5M a year across 33 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +0.7% in the last 90 days.

How competitive is the Drill and Impact Driver Combo niche on Amazon United States?

3 brands and 402 sellers compete in Drill and Impact Driver Combo on Amazon United States. The top 5 Drill and Impact Driver Combo products take 53% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Drill and Impact Driver Combo?

Drill and Impact Driver Combo buyers on Amazon United States complain most about Durability, Battery Life, and Quality-Overall. Returns run at 2.1% of orders.

When does demand for Drill and Impact Driver Combo peak?

Search demand for Drill and Impact Driver Combo on Amazon United States peaks in Feb–Mar–Jul–Aug–Sep, and the busiest month runs 8.8× the quietest.

What does it cost to enter the Drill and Impact Driver Combo niche?

Drill and Impact Driver Combo sells for $220.96 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $68.12 to $750.20. The average product has 4,906 reviews, the count a new listing must catch up to.

Drill and Impact Driver Combo

Fail

The top 5 brands take 100% of clicks, so Drill and Impact Driver Combo is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $23.5M/yr6.7M searches / yr
90-day growth: +0.7%search demand this quarter
Competition: 53%top-5 click share · 3 brands · 402 sellers

Flapen Score

Drill and Impact Driver Combo against its category

The dotted line is the Tools & Home Improvement average. Past it, Drill and Impact Driver Combo is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Drill and Impact Driver Combo market on Amazon at a glance

Shoppers on Amazon United States searched for Drill and Impact Driver Combo 6.7M times last year and spent an estimated $23.5M. All 3 brands take every click. Demand peaks in Feb–Mar–Jul–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.5M a year.

Searches, last 12 months: 6.7M
Growth, 90 days vs prior 90: +0.7%
Conversion, latest week: 1.6%
Market size, estimated: $23.5Ma year
Peak month: July8.8× the quietest month
Top search term: dewalt drill1.2M searches a year

02 · Price

A sale here is worth $220.96.

Listings sell for $220.96 on average, from $68.12 to $750.20. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $220.96 that is $663K to $884K a year per listing.

Average price: $220.96above the $15 to $100 sweet spot
Price range: $68.12–$750.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $663K–$884K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #54 within Power Tools. It carries 4,906 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #54in Power Tools
Average rating: 4.69 starsAmazon United States average 4.42 stars
Average reviews: 4,906per listing
Listings tracked: 33

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 30 months

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