drill
Launch itA $20.2M/yr market growing +6.3% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$20.2M$20.2M/yr · 9.8M searches
Avg price
Great$52.92avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$19.70–$163.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,422.17avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, drill is a $20.2M/yr Amazon United States market (9.8M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Launch it — 58/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
drill market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- $15.9M–$21.2M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
157
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
17%
- DEKOPRO29%
- DEWALT21%
- AVID POWER10%
- BLACK+DECKER9%
- PULITUO8%
- CRAFTSMAN6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top drill search terms
- drill3.4M/yr
- drill set1.4M/yr
- cordless drill1.0M/yr
- taladro inalmbrico904K/yr
- power drill537K/yr
- electric drill337K/yr
- taladro314K/yr
- hand drill235K/yr
- power drill cordless231K/yr
- cordless drill with battery and charger174K/yr
Top drill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEWALT 20V Max Cordless Drill Driver Set 2 Speed High Performance Motor Includes 2 XR 1.3Ah Li-Ion Batteries Charger and Contractor Bag (DCD771C2)
DEWALT$101.614.8★49,637 rev
Power Drill Cordless: DEKOPRO Cordless Drill 20V Electric Power Drills Set Tool Drills Cord-less Set with Battery and Charger
DEKOPRO$29.844.5★7,278 rev
PULITUOS 20V Cordless Drill/Driver Electric Screwdriver - 2 Batteries 30Nm 21+1 Torque 2 Speed Keyless 3/8 Chase Drill with LED Light Kit for Home (Green)
PULITUO$33.864.5★1,574 rev
DEWALT 20V MAX Cordless Drill and Impact Driver Power Tool Combo Kit Includes 2 Batteries Charger and Bag (DCK240C2)
DEWALT$142.734.7★60,528 rev
DEKOPRO 8V Cordless Drill Drill Set with 3/8Keyless Chuck 42pcs Acessories Built-in LED Type-C Charge Cable Pink Power Drills for Drilling and Tightening/Loosening Screws
DEKOPRO$22.814.5★5,347 rev
Newest
by launch datePULITUOS 20V Cordless Drill/Driver Electric Screwdriver - 2 Batteries 30Nm 21+1 Torque 2 Speed Keyless 3/8 Chase Drill with LED Light Kit for Home (Green)
PULITUO$33.861,574 rev
Cordless DrillDEKOPRO 12V Power Drill Set with Pink 800RPM Electric Drills with Tool Set Gift Box Pink Drill Set for Women
DEKOPRO$25.641,375 rev
DCA Cordless Drill Set 354 in-lbs Torque 3/8 Keyless Chuck Electric Power Drill with 2.0Ah Battery and Charger 18+1 Position 25-Piece 20V Drill Driver Kit ADJZ2035
DCA$31.181,207 rev
20V Cordless Drill Set Electric Power Drill Cordless Power Drill Drivers
Rivlox$28.10489 rev
Power Drill Cordless: DEKOPRO Cordless Drill 20V Electric Power Drills Set Tool Drills Cord-less Set with Battery and Charger
DEKOPRO$29.847,278 rev
Trending
90-day click momentum
BLACK+DECKER 12V MAX Cordless Drill/Driver Battery and Charger Included (BDCDD12C)
BLACK+DECKER$38.944.6★
20V Cordless Drill Set Electric Power Drill Cordless Power Drill Drivers
Rivlox$28.104.3★
BLACK+DECKER 20V MAX Cordless Drill Kit with Battery Charger Includes Double Sided Drill Bit (BCD702C1)
BLACK+DECKER$51.724.7★
CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)
CRAFTSMAN$100.304.7★
AVID POWER 20V Cordless Drill Set for Home DIY & Beginner Projects - Lightweight Power Drill with Battery Charger & 22 Bits Variable Speed 3/8 Keyless Chuck Ideal for Furniture Assembly (Pink)
AVID POWER$39.214.6★
What buyers say about drill
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Nice quality tool kit”
“easy to access”
“Battery last long”
“As advertised”
“powerful tool”
“Lightweight as described- easy breezy use”
“Fast charging”
“Love the size”
“Perfect for a new apartment this is very durable”
What buyers complain about
“Doesn't last”
“Doesnt Charge”
“Battery dead”
“Bad Quality Control”
“will not function”
“Its very weak”
“Big”
“No power”
“A little heavier than anticipated”
“It's not brand new”
Top return reasons
Common questions
- Is drill profitable to sell on Amazon United States?
- The niche generates $20.2M/yr across 35 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the drill niche?
- 14 brands and 157 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in drill?
- Top complaints mined from reviews: Durability, Charging, Battery Life. The return rate is 2.7%.
- When does demand for drill peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the drill niche?
- Listings span $19.70–$163.79; the average listing price is $52.92 (sweet spot $15–$100). The average incumbent carries 9,422 reviews — the moat a new listing must climb.