Drill

Shoppers searched for this 9.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.2M a year.

Searches, last 12 months

9.8M

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

3.9%

Market size, estimated

$20.2Ma year

Peak month

December1.4× the quietest month

Top search term

drill3.4M searches a year

Listings sell for $52.92 on average, from $19.70 to $163.79. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $52.92 that is $423K to $529K a year per listing.

Average price

$52.92inside the $15 to $100 sweet spot

Price range

$19.70–$163.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$423K–$529K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Power Tools. It carries 9,422 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Power Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

9,422per listing

Listings tracked

35

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months