Dresser Hardware

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months

877K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

1.6%

Market size, estimated

$283Ka year

Peak month

August1.6× the quietest month

Top search term

2.5 inch drawer pulls86K searches a year

Listings sell for $20.08 on average, from $2.41 to $54.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $20.08 that is $0 to $2K a year per listing.

Average price

$20.08inside the $15 to $100 sweet spot

Price range

$2.41–$54.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #473 within Cabinet Hardware. It carries 1,813 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#473in Cabinet Hardware

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,813per listing

Listings tracked

338

64 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

64

Successful launches

9Amazon's first-year sales bar

Average brand age

48 months