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Dremel Screwdriver

Fail

The top 5 brands take 100% of clicks, so Dremel Screwdriver is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$248K/yr166K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
92%top-5 click share · 4 brands · 44 sellers

Flapen Score

Dremel Screwdriver against its category

The dotted line is the Tools & Home Improvement average. Past it, Dremel Screwdriver is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dremel Screwdriver market on Amazon at a glance

Shoppers on Amazon United States searched for Dremel Screwdriver 166K times last year and spent an estimated $248K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
3.9%
Market size, estimated
$248Ka year
Top search term
worx screwdriver30K searches a year

02 · Price

A sale here is worth $38.46.

Listings sell for $38.46 on average, from $21.49 to $81.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $38.46 that is $38K to $48K a year per listing.

Average price
$38.46inside the $15 to $100 sweet spot
Price range
$21.49–$81.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$38K–$48K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #100 within Power Tools. It carries 3,030 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#100in Power Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,030per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dremel Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$25K$50K$74K$99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Amazon Basics65%
  • WORX27%
  • Skil5%
  • DEWALT3%

Demand

Dremel Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 10 of 12 months tracked

Search terms

Top Dremel Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worx screwdriver30K/yr
  • dremel screwdriver17K/yr
  • denali screwdriver19K/yr
  • amazon basics electric screwdriver13K/yr
  • amazon basics screwdriver electric6K/yr
  • worx electric screwdriver12K/yr
  • worx screwdriver cordless11K/yr
  • amazon basics screwdriver9K/yr
  • dremel electric screwdriver8K/yr
  • amazon electric screwdriver8K/yr

Reviews and returns

What reviews say buyers love and hate about Dremel Screwdriver

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Charging”
2.3%of orders come back
“It is not recharging”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dremel Screwdriver questions

Answered from the same tracked data.