Dremel

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

4.2%

Market size, estimated

$11.1Ma year

Peak month

December1.5× the quietest month

Top search term

dremel1.9M searches a year

Listings sell for $49.71 on average, from $16.84 to $186.71. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $49.71 that is $298K to $398K a year per listing.

Average price

$49.71inside the $15 to $100 sweet spot

Price range

$16.84–$186.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$298K–$398K

Returns

3.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Power Tools. It carries 4,379 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Power Tools

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,379per listing

Listings tracked

35

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months